> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook reports more sales than Shopify

> Meta counts 7-day-click and 1-day-view conversions across devices while Shopify counts orders — verify Shopify tracking and compare 7-day-click-only figures to reconcile the gap.

There are several factors that can make Facebook (Meta) report more sales than you see in Shopify:

## How to investigate

### 1. Verify the accuracy of your Shopify data

Make sure your store is tracking all sales. Check that checkout and order-status tracking are enabled and no recent theme changes broke tracking — see [Verify your Shopify pixel](/troubleshooting/verify-your-shopify-pixel).

### 2. Check the attribution

Meta attributes conversions across devices and time windows (7-day click, 1-day view by default). A customer who clicks an ad on mobile and buys on desktop later can be counted by Meta but look unattributed in Shopify. Compare using Meta's **7-day-click** attribution column for a closer apples-to-apples view.

### 3. Look into reporting discrepancies

Meta and Shopify measure sales differently — attribution windows, view-through conversions, and revenue definitions (gross vs. net) all differ. See [Upstack and Meta conversions don't match](/troubleshooting/upstack-meta-conversions-dont-match) and [Upstack revenue doesn't match Shopify](/troubleshooting/upstack-revenue-doesnt-match-shopify) for the full breakdown.

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**Still stuck?** Contact [support@upstackdata.com](mailto:support@upstackdata.com) with your Pixel ID and a description of the issue. We typically respond within a few hours.