> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Should Google Ads Purchase Conversions Count One or Every?

> Set your Upstack purchase conversion action in Google Ads to count Every conversion, and keep Purchase - Upstack (Server-side) as the only Primary purchase action when server-side delivery is on.

Set purchase conversion actions to **Every**. Upstack creates its server-side conversion actions with **One**, so change it in Google Ads after you set up server-side delivery.

## What's the difference?

The **Count** setting decides how many conversions Google Ads records after one ad click:

* **One** counts only the first conversion after a click. It suits leads, where a second sign-up from the same person adds nothing.
* **Every** counts each conversion after a click. It suits purchases: if a customer clicks once and orders twice, both orders count.

## Will Every count the same order twice?

No. Upstack sends the Shopify order ID with every purchase conversion, and Google Ads counts each order ID only once in a conversion action.

## How do I change it?

1. In [Google Ads](https://ads.google.com), go to **Goals → Conversions → Summary**.
2. Click **Purchase - Upstack (Server-side)**.
3. Click **Edit settings**.
4. Under **Count**, select **Every**.
5. Click **Save**, then **Done**.

Do the same for any other server-side purchase actions you linked, such as **New Customer Purchase - Upstack (Server-side)**. If you use the browser tag, check **Purchase - UpstackData** too; you created that action yourself, so its count is whatever you chose.

## Which purchase action should be Primary?

Keep exactly one purchase action **Primary**. Google Ads doesn't deduplicate between conversion actions, so two Primary purchase actions count each order twice.

* **Server-side delivery on** (Tracking Method **Server** or **Browser + Server**): make **Purchase - Upstack (Server-side)** Primary and set **Purchase - UpstackData** and every other purchase action to **Secondary**. See [Choose your Primary purchase action](https://docs.upstackdata.com/destinations/catalog/google-ads/how-to-set-up-google-ads-server-side-conversions-api-in-upstack-data.md#choose-your-primary-purchase-action).
* **Browser only** (Tracking Method **Browser**): make **Purchase - UpstackData** Primary. See [How to Enable the Google Ads Upstack Purchase Goal](https://docs.upstackdata.com/destinations/catalog/google-ads/how-to-enable-the-google-ads-upstack-purchase-goal-and-switch-to-primary-optimization-goal.md).

## Related Articles

> **[Set up Google Ads server-side](https://docs.upstackdata.com/destinations/catalog/google-ads/how-to-set-up-google-ads-server-side-conversions-api-in-upstack-data.md)**

> **[Set Google Ads Primary Goal](https://docs.upstackdata.com/destinations/catalog/google-ads/how-to-enable-the-google-ads-upstack-purchase-goal-and-switch-to-primary-optimization-goal.md)**

> **[Tracking Method](https://docs.upstackdata.com/concepts/tracking-method.md)**


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