> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Using UTM tags in dynamic product ads

> Yes — dynamic product ads support UTM tags. Build utm_source, utm_medium, and utm_campaign parameters with a URL builder and append them to your product links.

**Yes, you can use UTM tags in dynamic product ads (DPAs) on Facebook.**

UTM tags identify the source of traffic to your website or landing page. Adding them to your DPA links lets you track ad performance in Google Analytics or other web analytics tools.

## Configuration steps

1. Create your UTM parameters using [Google's Campaign URL Builder](https://ga-dev-tools.google/campaign-url-builder/) or another UTM generator.

2. Append the parameters to your DPA link. For example, if your DPA link is `https://www.example.com/product/123`, the tagged link looks like:

   ```
   https://www.example.com/product/123?utm_source=facebook&utm_medium=cpc&utm_campaign=dpa
   ```

3. Use the tagged link in your ad creative or ad copy.

With tags in place, your analytics tool can attribute traffic and conversions to the specific campaign, giving you clearer insight into which channels drive results.

## Related guides

<CardGroup cols={2}>
  <Card title="UTM parameters for attribution tracking" icon="link" href="/guides/shopify/utm-parameters-for-upstack-data-attribution-tracking">
    How Upstack Data uses UTM parameters for attribution.
  </Card>
</CardGroup>