> ## Documentation Index > Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt > Use this file to discover all available pages before exploring further. # Send Conversions to Multiple Platforms > Forward purchase and conversion events to Meta, TikTok, Klaviyo, and GA4 simultaneously. Managing separate integrations for each ad platform and marketing tool is time-consuming and error-prone. Each integration requires its own setup, schema mapping, and maintenance — and you often end up with inconsistent data and duplicated configuration. Upstack unifies conversion forwarding: one integration captures events from your storefront, and you configure which destinations receive them. Meta, TikTok, Klaviyo, Google Analytics, and webhooks all get the same high-quality, identity-enriched data. Upstack transforms the canonical event schema into each platform's expected format — so you don't map events manually per destination. Turn destinations on or off independently. Start with Meta CAPI, then add TikTok, Klaviyo, or GA4 when ready — no need to reinstall or reconfigure event capture. ## How to set this up Install the pixel to begin capturing events. Add your first destination in the dashboard. Send events to Facebook and Instagram. Forward conversions to TikTok. Sync events for email and flow triggers. Send events to GA4 Measurement Protocol. ## Related Articles