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How to Enable UTM Tracking in Klaviyo

This guide explains how to enable UTM tracking in Klaviyo to support setting up abandonment flows.

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Written by Fin
Updated today


Prerequisites

Before starting, ensure you have:

  • Access (as manager) to the storeโ€™s Klaviyo account.

  • Correct tracking events installed:

    • Added to Cart Upstackified

    • Viewed Product Upstackified

    • Active on Site Upstackified

    • Checkout Started Upstackified


Configuration Steps

Step 1: Sign in to Klaviyo


Step 2: Enable UTM Tracking

  • In Klaviyo, navigate to Settings โ†’ click Other โ†’ select UTM Tracking

  • Ensure UTM tracking is enabled by toggling on Automatically add UTM parameters to links found at the bottom of the UTM parameter list

  • Click on the Add UTM parameter button

  • Set UTM Parameter Name to up_kprofile_id

  • Set Campaign value and Flow value to Klavito profile id

  • Ensure that the UTM parameter named Campaign (utm_campaign) is checked/enabled

  • Once confirmed, click Save in the upper right corner of the page


Done ๐ŸŽ‰

Here is the complete help article on


Need help or found an issue?

If you encounter any issues or have questions while following this guide, you may reach out to us at [email protected]

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