Skip to main content

Complete How-To Guide on Setting up Upstack Data App in Shopify

This is guide is a step-by-step instructions to installing and setting up the Upstack Data app in Shopify for accurate tracking & reporting.

Fin avatar
Written by Fin
Updated today

Quick Summary

  • Download and Install Upstack Data app in Shopify

  • Enable Theme App Extension

  • Add Upstack Data Custom Pixel

  • Set Consent and Privacy Settings for the Upstack Data Custom Pixel

  • Connect Shopify Customer Events Pixel

  • Finish setup


Overview

Upstack Data is a first-party data pixel (CAPI) solution that enhances your Facebook (Meta), TikTok Ads, Google Ads , and Klaviyo tracking capabilities, helping you bypass iOS 14+ restrictions and improve your advertising ROAS.


Prerequisites

  • Active Shopify store

  • Shopify admin access

  • Facebook Business Manager account and access (for Meta tracking)

  • Ad account credentials and access for platforms you want to track


Configuration Steps

Part 1: Download and Install Upstack Data App

Help guide to complete this step:


Part 2: Enable Theme App Extension

Step 1: Navigate to Theme Settings

  • After signing in to the Upstack Data app, a modal widow will prompt you that you need to enable Upstackified Theme App Extension

  • Hover over and click Enable UpStackified Theme App Extension

Step 2: Access App Embeds and Enable UpStackified Extension

  • In Shopify, ensure the UpStackified Theme App Extension is ENABLED.

Help guide to complete this step:

Step 3: Proceed to Onboarding

  • Click Continue to proceed with the onboarding


Part 3: Add Custom Pixel

Step 1: Go to Customer Events

  • On the Upstack Data app onboarding page, hover over Customer events and click it

Step 2: Copy Pixel Code

  • Click the Copy Pixel Code button to copy the code to your clipboard

Step 3: Navigate to Add Custom Pixel

  • In Shopify, navigate to Settings → Customer Events → Add custom pixel

Step 4: Enter Name of Custom Pixel

  • Set the pixel name to "UpstackData" click Add pixel


Part 4: Connect Shopify Customer Events Pixel

Step 1: Set Consent and Privacy Settings for the Upstack Data Custom Pixel

⚠️Important Reminder: Upstack Data does not sell any data. We are a privacy first solution and committed to adhering to the regulations for each jurisdiction.

Help guide to complete this step:

Step 2: Paste Pixel Code

  • Paste Pixel Code → click Save → click Connect

Step 3: Connect Custom Pixel

  • In the modal popup, click "Connect"


Part 5: Finish Setup

  • In the Uptack Data app, click "Continue"then click "Finish Setup"


Need help? If you encounter any issues during setup, contact our support team and we'll help diagnose the problem.

Did this answer your question?