Quick Summary
Download and Install Upstack Data app in Shopify
Enable Theme App Extension
Add Upstack Data Custom Pixel
Set Consent and Privacy Settings for the Upstack Data Custom Pixel
Connect Shopify Customer Events Pixel
Finish setup
Overview
Upstack Data is a first-party data pixel (CAPI) solution that enhances your Facebook (Meta), TikTok Ads, Google Ads , and Klaviyo tracking capabilities, helping you bypass iOS 14+ restrictions and improve your advertising ROAS.
Prerequisites
Active Shopify store
Shopify admin access
Facebook Business Manager account and access (for Meta tracking)
Ad account credentials and access for platforms you want to track
Configuration Steps
Part 1: Download and Install Upstack Data App
Help guide to complete this step:
Part 2: Enable Theme App Extension
Step 1: Navigate to Theme Settings
After signing in to the Upstack Data app, a modal widow will prompt you that you need to enable Upstackified Theme App Extension
Hover over and click Enable UpStackified Theme App Extension
Step 2: Access App Embeds and Enable UpStackified Extension
In Shopify, ensure the UpStackified Theme App Extension is ENABLED.
Help guide to complete this step:
Step 3: Proceed to Onboarding
Click Continue to proceed with the onboarding
Part 3: Add Custom Pixel
Step 1: Go to Customer Events
On the Upstack Data app onboarding page, hover over Customer events and click it
Step 2: Copy Pixel Code
Click the Copy Pixel Code button to copy the code to your clipboard
Step 3: Navigate to Add Custom Pixel
In Shopify, navigate to Settings → Customer Events → Add custom pixel
Step 4: Enter Name of Custom Pixel
Set the pixel name to "UpstackData" → click Add pixel
Part 4: Connect Shopify Customer Events Pixel
Step 1: Set Consent and Privacy Settings for the Upstack Data Custom Pixel
⚠️Important Reminder: Upstack Data does not sell any data. We are a privacy first solution and committed to adhering to the regulations for each jurisdiction.
Help guide to complete this step:
Step 2: Paste Pixel Code
Paste Pixel Code → click Save → click Connect
Step 3: Connect Custom Pixel
In the modal popup, click "Connect"
Part 5: Finish Setup
In the Uptack Data app, click "Continue" → then click "Finish Setup"
Need help? If you encounter any issues during setup, contact our support team and we'll help diagnose the problem.