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How to Create New TikTok Ads Pixel ID

This guide walks you through creating a new TikTok Ads Pixel ID in TikTok Ads Manager that helps track website activity, measure ad performance, and optimize campaigns for better results.

Fin avatar
Written by Fin
Updated over 2 months ago

Quick Summary

  • Go to Events Manager Click "+ Connect data source"

  • Name you pixel "UpstackData"

  • Enter your website

  • Finish the setup


Pixel Creation Process

Step 1: Access TikTok Events Manager


Step 2: Create New Pixel

  • Click the "+ Connect data source" button in the upper-left corner of your browser window

    • If no data sources exist, use the Connect Data Sources button in the middle of the screen

  • Select Web click Next


Step 3: Name Your Pixel

  • Name your new pixel "UpstackData"

  • Click Create


Step 4: Add your Website

  • Enter your business website

  • Click Next


Step 5: Finish Setup

  • Choose an installation method (partner integration or manual code)

  • Set up tracking events

  • Install the Pixel code on your website

  • Verify Pixel code using TikTok’s Pixel Helper or Ads Manager

  • Once everything is confirmed, click Finish to complete setup


✅ You now have a new TikTok Ads Pixel, ready to use for integrating your TikTok Ads account with Upstack Data.

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