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How to Create New TikTok Ads Pixel ID

This guide walks you through creating a new TikTok Ads Pixel ID in TikTok Ads Manager that helps track website activity, measure ad performance, and optimize campaigns for better results.

Fin avatar
Written by Fin
Updated today

Quick Summary

  • Go to Events Manager Click "+ Connect data source"

  • Name you pixel "UpstackData"

  • Enter your website

  • Finish the setup


Pixel Creation Process

Step 1: Access TikTok Events Manager


Step 2: Create New Pixel

  • Click the "+ Connect data source" button in the upper-left corner of your browser window

    • If no data sources exist, use the Connect Data Sources button in the middle of the screen

  • Select Web click Next


Step 3: Name Your Pixel

  • Name your new pixel "UpstackData"

  • Click Create


Step 4: Add your Website

  • Enter your business website

  • Click Next


Step 5: Finish Setup

  • Choose an installation method (partner integration or manual code)

  • Set up tracking events

  • Install the Pixel code on your website

  • Verify Pixel code using TikTok’s Pixel Helper or Ads Manager

  • Once everything is confirmed, click Finish to complete setup


✅ You now have a new TikTok Ads Pixel, ready to use for integrating your TikTok Ads account with Upstack Data.

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