Quick Summary
Navigate to TikTok Events Manager
Click Data sources → select your Pixel
Click the Settings tab → scroll to Events API
Click "Generate access token"
Copy and save the generated token immediately
What is a TikTok API Access Token?
A TikTok API Access Token is a secure credential that lets platforms like Upstack Data connect with your TikTok Ads account to sync performance data, enable server-side tracking, and improve attribution and optimization
Configuration Steps
Step 1: Navigate to Settings
Open TikTok Events Manager and log in your account
Click Tools → select Events → go to Data sources
Select UpstackData Pixel
Note: If you haven't created a pixel yet, you will need to create one first before generating an API token.
Here's the help article on
Step 2: Navigate to Settings
On the Pixel overview page, click the Settings tab
Step 3: Generate Access Token
On the Settings tab:
Scroll down to the Events API section
Click "Generate access token" button
Step 4: Copy Your Access Token
Copy the value of the Access Token immediately, this is your TikTok Conversion API Key
Paste the token into Upstack Data TikTok Pixel Integration Setup
![[Image: Generated access token with copy button]](https://downloads.intercomcdn.com/i/o/y2qnvi2j/1730860762/0479ecb486b99959f15f9821ed83/006.png?expires=1767333600&signature=6d24373102e7ca1f16d27f0ef704acaf04a769d1292d62b14c987d7093cdea80&req=dSckFsF4nYZZW%2FMW1HO4zcllyox%2F6%2BOvDdUzAHlphwkZirD%2BN%2FaR6VG7MG13%0AG0DznDXEtLHkkh5ZJ24%3D%0A)
⚠️ Important: This token will only be shown once. Copy and store it securely immediately.
Need help finding this?
How to Find your TikTok Ads Pixel ID →