Quick Summary
Log in your Pinterest Business Manager account → navigate to Conversions
Under Pinterest tag → click Tag Manager
Start Tag setup and follow the setup instructions
Copy your new generated Pinterest Tag
Install the generated tag on your website
Verify installation
What is a Pinterest Pixel (Tag) ID?
A Pinterest Pixel (Tag) ID is a unique identifier assigned to your Pinterest Pixel, which tracks user actions (like page views, add-to-cart, or purchases) on your website. It’s what you use to connect your site activity with Pinterest Ads for measurement and optimization.
Steps to Create New Pixel (Tag) ID
Step 1: Sign in your Account
Log in to Pinterest Business Manager
Step 2: Access Tag Manager
In the dashboard, click the Menu icon (three horizontal lines) in the top-left corner of your browser window
Under Manage business → select Conversions
Under Pinterest tag → click Tag manager
Step 3: Start the Tag Setup
Under the Pinterest Tag section, click Get Started if this is your first time
Or Add code to create an additional
You will be prompted to choose your installation method:
Integration partner (e.g., Shopify, WooCommerce)
Email instructions to a developer
Manual setup (for direct code installation)
Follow the setup instructions
Note: Choose Manual Setup (if applicable)
Click Skip at the bottom-right to proceed with manual setup.
Pinterest will generate a base tag code snippet for you.
Step 4: Copy Pinterest Tag
Once created, your Pinterest Tag will appear.
Copy this tag, This is your Pinterest Pixel (Tag) ID for Upstack Data integration
Step 5: Install the Tag on your Website
Paste the base code into the section of every page
Add event codes to track specific actions (e.g.,
AddToCart,Signup,Checkout)
Step 6: Verify Installation
Use the Pinterest Tag Helper Chrome Extension to confirm your tag is firing correctly