Quick Summary
Generate the following credentials from Pinterest Business Manager:
Pixel ID
Advertiser ID
Conversion API Key
Create and configure Pinterest destination in Upstack Data
Step 1: Generate your Pixel (Tag) ID
What is a Pinterest Pixel (Tag) ID?
A Pinterest Pixel (Tag) ID is a unique identifier assigned to your Pinterest Pixel, which tracks user actions (like page views, add-to-cart, or purchases) on your website. It’s what you use to connect your site activity with Pinterest Ads for measurement and optimization.
Help guide to complete this step:
Step 2: Generate your Advertiser ID
What is a Pinterest Advertiser ID?
A Pinterest Advertiser ID is a unique numeric identifier assigned to your Pinterest Business advertising account.
Help guide to complete this step:
Step 3: Generate your Conversion API Key
What is a Pinterest Conversion API Key (Access Token)?
A Pinterest Conversion API Key (Access Token) is a secure credential that lets your server send conversion events, like purchases or sign-ups, directly to Pinterest. It improves tracking accuracy, attribution, and data security compared to the standard Pixel.
Help guide to complete this step:
Step 4: Create and Configure Pinterest Pixel Destination in Upstack Data
Integrating Pinterest with Upstack Data centralizes tracking, improves attribution, and enables better campaign optimization and reporting.
Help guide to complete this step:
Need help? If you encounter any issues during setup or don't see expected improvements after 10 days, contact our support team and we'll help diagnose the problem.