Complete How-To Guide to Onboarding Facebook / Meta inside UpStackified

Follow These Three steps to get the most out of your Meta destination

1. Create and configure the Facebook / Meta destination integration in UpStackified. This will enable us to send data via browser pixel and CAPI to Meta.

How to configure Facebook / Meta Pixel Destination?

**2. Disable your Facebook / Instagram Sales Channel "Customer Data Sharing" **

** You must disable all other Facebook Pixels / Integrations, or you will end up with duplicate conversions and events

Steps to deactivate the Facebook and Instagram Sales Channel Pixel.

3. Setup New Customer Purchase Metrics (NC-ROAS, NC-CPA) in Meta Ads Manager

Set up New Customer Purchase Metrics in Meta / Facebook

What to Expect after setting up Meta Destination

Event Match Quality scores will start to improve in 2-3 days and normalize in 7-10 days.
We can typically expect a 1 - 2 point increase in scores on lower funnel events (Page View, View Content, Add to Cart)
The Purchase event match quality will remain unchanged - this is because at the time of purchase, all event match parameters like email, name, address are already being sent to Meta

You may see new warnings in Events Manager indicating "Update Recommended" next to your events. THIS IS NORMAL and no action is needed

Updated on: 05/04/2024

Updated on: 04/28/2024

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