Quick Summary
Navigate to Events Manager and locate your pixel.
Click on the pixel name to open overview.
Find the 15-16 digit ID in the top-left corner.
Copy and paste into Upstack Data configuration.
What is a Facebook Ads Pixel (Dataset) ID?
Your Facebook Pixel (Dataset) ID is a 15–16 digit number Upstack Data uses to send conversion data to your Facebook (Meta) ad account.
Steps to Find Your Facebook Ads Pixel ID
Step 1: Sign in to Facebook Business Events Manager
Go to Facebook Business Events Manager and log in your account.
Step 2: Find or Create Your Pixel
If you have a pixel: You'll see it listed in Events Manager, then proceed to Step 3.
If you need to create one:
Click the green "Connect Data Sources" button
Select "Web"
Click "Next" or "Get Started"
Follow the instructions to create a new Facebook Pixel
Step 3: Open Your Pixel
Once you have a Pixel, click on its name in the list. You'll be taken to the Pixel's overview page.
Step 4: Locate Your Pixel ID
On the Pixel overview page, navigate to Facebook Pixel Settings by clicking the "Settings" tab.
On the "Settings" tab, locate "Dataset ID". It's a 15-16 digit number.
Example format: 1234567890123456
Step 5: Copy and Add to Upstack Data
Copy your Facebook Ads Pixel (Dataset) ID and paste it into Upstack Data Facebook Ads Pixel Destination Setup.
Tip: Ensure no extra spaces before or after the ID.
Step 6: Save Configuration
Click Create Configuration to save the configuration.
Here's a help guide on How to Generate your Facebook Conversion API Key →