Upstack Data

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Click "+ New Destination" and select Facebook Advertising.

Enter your Pixel ID with "AW-" prefix.

Enable CAPI checkbox and create configuration.

- Click "+ New Destination" and select Facebook Advertising.
- Enter your Pixel ID with "AW-" prefix.
- Add your Conversions API token.
- Enable CAPI checkbox and create configuration.

Setting up the Facebook (Meta) Ads pixel destination in Upstack Data enables dual tracking via browser pixel and server-side CAPI, ensuring accurate conversion data despite iOS restrictions and ad blockers.

Log in to your <a href="https://app2.upstackified.com/pixel/event-destinations" target="_blank" rel="nofollow noopener noreferrer">Upstack Data</a> account. ​

- Log in to your <a href="https://app2.upstackified.com/pixel/event-destinations" target="_blank" rel="nofollow noopener noreferrer">Upstack Data</a> account. ​

Step 2: Add new Facebook Pixel Destination in Upstack Data

On your Upstack Data dashboard, click "+ New Destination" in the right-hand corner of your browser window.

- On your Upstack Data dashboard, click "+ New Destination" in the right-hand corner of your browser window.

In the "Select a Destination" popup window, click on "Facebook Advertising".

- In the "Select a Destination" popup window, click on "Facebook Advertising".

1. Facebook Ads Pixel (Dataset) ID (15-16 digit number)
2. Check the box "Check to enable sending events via Facebook Conversions API".
3. Conversions API Token (starts with "EAA")

- Populate the form with your:
 1. Facebook Ads Pixel (Dataset) ID (15-16 digit number)
 2. Check the box "Check to enable sending events via Facebook Conversions API".
 3. Conversions API Token (starts with "EAA")

⚠️ Important: The checkbox must be selected for server-side tracking to work.

<a href="https://intercom.help/upstack-data/en/articles/12052245-how-do-i-find-my-facebook-pixel-dataset-id" target="_blank" rel="nofollow noopener noreferrer">How to find your Facebook Ads Pixel (Dataset) ID →</a>

<a href="https://intercom.help/upstack-data/en/articles/12052819-how-do-i-find-generate-my-facebook-conversion-api-key" target="_blank" rel="nofollow noopener noreferrer">How to generate your Facebook Conversions API Key</a> <a href="https://intercom.help/upstack-data/en/articles/12052245-how-do-i-find-my-facebook-pixel-dataset-id" target="_blank" rel="nofollow noopener noreferrer">→</a>

Click Create Configuration button.

- Click Create Configuration button.

Success! 🎉 You should see a confirmation message and the Facebook Ads destination will appear as "Healthy" in your destinations list.

This guide shows you how to set up the Facebook (Meta) Ads Pixel in Upstack Data for accurate conversion tracking with pixel and CAPI.

How to Configure Facebook (Meta) Ads Pixel Destination in Upstack Data

Find answers and get help from Intercom Support and Community Experts

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How to Configure Facebook (Meta) Ads Pixel Destination in Upstack Data

Quick Summary

Configuration Steps

Step 1: Sign in to Upstack Data

Step 2: Add new Facebook Pixel Destination in Upstack Data

Step 3: Enter Your Credentials

Step 4: Create Configuration