Quick Summary
Navigate to Events Manager and open your pixel.
Go to Settings tab and find Conversions API section.
Click Generate access token and copy immediately.
Paste access token into Upstack Data configuration.
What is a Conversions API Key?
A Facebook Conversions API key lets Upstack Data send conversions from your server to Meta, improving accuracy for iOS users and ad-blocked traffic.
Steps to Generate Your Conversions API Key
Step 1: Sign in to Facebook Business Events Manager
Go to Facebook Business Events Manager and log in your account.
Step 2: Find or Create Your Pixel
If you have a pixel: You'll see it listed in Events Manager, then proceed to Step 3.
If you need to create one:
Click the green "Connect Data Sources" button
Select "Web"
Click "Next" or "Get Started"
Follow the instructions to create a new Facebook Pixel
Step 3: Open Your Pixel
Once you have a Pixel, click on it's name in the list. You'll be taken to the Pixel's overview page.
Step 4: Navigate to Settings
On the Pixel overview page, navigate to Facebook Pixel Settings by clicking the "Settings" tab.
Step 5: Generate Access Token
On the "Settings" tab, scroll down to Conversions API and click "Generate access token".
Step 6: Copy Your Access Token
Copy the value of the Access Token. This is your Facebook Conversions API Key.
⚠️ Important Reminder: This token will only be shown once. Copy it immediately.
Token format: Starts with "EAA" followed by 200+ characters
Step 7: Add to Upstack Data
Paste the token into Upstack Data Facebook Ads Pixel Destination Setup.
Note: Ensure to check the option Check to enable sending events via Facebook Conversions API
⚠️Important Reminder: Note that the Conversion API Key is a sensitive piece of information, and you should store it securely. Also, keep in mind that the Conversion API Key is specific to your Facebook Ads account and cannot be used across multiple accounts.
Here's a help guide on How on Find your Facebook Ads Pixel (Dataset) ID →