Quick Summary
Navigate to Meta Events Manager and find the ncPurchase event
Click Verify by hovering over the event or clicking "Review custom events"
Confirm verification when the checkmark appears
What is New Customer (NC) Purchase Event?
The New Customer (NC) Purchase event is a custom event sent by Upstack Data that fires when a new (first-time) customer makes a purchase. This event must be verified before you can create custom conversions or track new customer metrics.
Steps to Verify ncPurchase Event
Step 1: Open Facebook (Meta) Events Manager
Navigate to Facebook Business Events Manager and look for the ncPurchase event in your events list
Step 2: Verify the Event
Click Verify by either:
Option A: Hovering over the ncPurchase event to reveal the Review button, OR
Option B: Clicking "Manage status"
What's Next?
After verifying the ncPurchase event, you can: