Quick Summary
Go to Custom Conversions → Create custom conversion
Name it "NC Purchase" and select ncPurchase event
Set optimization to Purchase with URL rule "doesn't contain doesnotexist"
Share with your ad accounts for tracking
What You'll Create
A custom conversion that tracks new customer purchases, allowing you to optimize campaigns specifically for customer acquisition rather than repeat purchases.
Part 1 - Set up NC Purchase
Step 1: Create Custom Conversions
Go to Facebook Events Manager and click on Custom Conversions → Create custom conversion.
Step 2: Configure NC Purchase
Fill in NC Purchase in the Name field, and pick ncPurchase in the Event field.
Note: If you do not see the ncPurchase event, go back to your Facebook Events Manager and verify this ncPurchase event before continuing.
Related Help Guide:
How to Verify the NC Purchase Event in Facebook (Meta) Events Manager →
Step 3: Set Optimization Event
In the Choose a standard event for optimization field, choose
Purchase.
Step 4: Configure URL Rules
In Rules:
Choose URL as the parameter
Select doesn't contain as the condition
Type
doesnotexistin the value fieldPress "Enter" until your input becomes a light grey tag
Then click Create
Why this rule? Since no URL contains "doesnotexist", this conversion tracks the ncPurchase event across your entire website.
Part 2 - Share with Ad Accounts
Step 5: Access Sharing Options
Now the Custom Conversion is created, we need to share it with our Ad Account.
Click on the dropdown on the right for the new conversion you just created.
After, click Share.
Step 6: Select Share Method
Click Share with an Ad Account.
Step 7: Select Ad Accounts
Mark all the ad accounts you want to use this new Custom Conversion in.
Step 8: Confirm Sharing
Click on Share Custom Conversion.
Success! 🎉 Your NC Purchase custom conversion is now created and shared with your ad accounts.
What's Next?
After creating and sharing your ncPurchase event, you can: