Skip to main content

How to Approve Facebook (Meta) Custom Events

This guide shows how to approve custom events in Facebook (Meta) Events Manager to enable them for ads optimization and tracking.

Fin avatar
Written by Fin
Updated yesterday

Why Event Approval is Required

Custom events showing ⚠️red triangle warnings must be approved in Facebook (Meta) Events Manager. This verification process ensures Meta can use these behavioral events for optimization.


Quick Summary

  • Go to Facebook Events Manager.

  • Select the Custom Event to be approved.

  • Go to Manage StatusAcknowledgeConfirm.

  • Event will no longer show a red triangle for review.


Step-by-Step Instructions

Step 1: Navigate to Facebook Events Manager


Step 2: Access the Custom Event

  • Click on either:

    • The name of the Custom Event, OR

    • The red triangle ⚠️ warning icon

  • Then click Review or Manage Status


Step 3: Acknowledge the Event

  • Click "I acknowledge"

This confirms you understand this is a custom event you've intentionally created.


Step 4: Confirm the Custom Event

  • Complete the final approval:

    • Click "Confirm the custom event"

    • Click "Confirm" to finalize

Success! 🎉 The red triangle warning will disappear and the event is now approved for use in ads.

Did this answer your question?