Quick Summary
Navigate to Snapchat Business Manager Dashboard
Go to Pixels
If you already have a Pixel then the Pixel ID will be under your Pixel name
If you don't have a Pixel, click "Create Pixel"
Input "Upstack Data" as the Pixel name
Click "Create"
Copy generated Pixel ID
Paste Pixel Id into Upstack Data configuration
What is a Snapchat Pixel ID?
A Snapchat Pixel ID is a unique identifier assigned to your Snapchat Pixel when you create it in Snapchat Ads Manager.
Its purpose is to:
Identify your pixel so Snapchat knows which ad account and campaigns the data belongs to
Track on-site actions such as page views, purchases, and sign-ups
Send event data to Snapchat Ads Manager for reporting, audience building, and optimization
Improve targeting and attribution by connecting user activity on your website with your Snapchat ads
Steps to Find Your Pixel Dataset ID
Step 1(a): Access Snapchat Business Manager Dashboard
Navigate to Snapchat Business Manager Dashboard → go to Pixels
If you already have a Pixel, find the Pixel ID for the pixel you want to connect with Upstack Data
Step 1(b): Generate your Pixel
Navigate to Snapchat Business Manager Dashboard → go to Pixels
Click "Create Pixel"
Type in "Upstack Data" as the pixel name → then click Create
Step 2: Copy Your Pixel ID
The Pixel ID is located under the Pixel name
Copy the generated Pixel Id
Paste it into Upstack Data Snapchat Destination Setup
⚠️ Important Reminder: Make sure to keep your Snapchat Pixel ID confidential, as it is a unique identifier for your account and can be used to track conversions and user behavior on your website.
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