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How to Configure Snapchat Pixel Destination in Upstack Data

This guide explains how to connect your Snapchat Pixel to Upstack Data using your Pixel ID and API Access Token.

Fin avatar
Written by Fin
Updated over 3 weeks ago


Quick Summary

  • Click "+ New Destination" and select Snapchat

  • Enter your Snapchat Pixel ID

  • Enable Snapchat CAPI checkbox

  • Add your Snapchat API Access token and create configuration


Configuration Steps

Step 1: Sign in to Upstack Data


Step 2: Add new Snapchat Pixel Destination in Upstack Data

  • On your Upstack Data dashboard, go to Events Destination

  • Click "+ New Destination" in the right-hand corner of your browser window

Add New Destination

  • In the "Select a Destination" popup window, click on "Snapchat"

  • Click Next


Step 3: Enter Your Credentials

  • Populate the form with your:

    1. Snapchat Pixel ID

    2. Check the box "Check to enable sending events via Snapchat Conversions API".

    3. Snapchat API Access token

⚠️ Important: The checkbox must be selected for server-side tracking to work.


Step 4: Create Configuration

  • Click Create Configuration button.

Success! 🎉 You should see a confirmation message and the Snapchat pixel destination will appear as "Healthy" in your destinations list.

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