Quick Summary
Navigate to Manage business → select Conversions
Under Conversion API → click Set up API
Click "Generate new token"
Copy and save the key securely
What is a Pinterest Conversion API Key (Access Token)?
A Pinterest Conversion API Key (Access Token) is a secure credential that lets your server send conversion events, like purchases or sign-ups, directly to Pinterest. It improves tracking accuracy, attribution, and data security compared to the standard Pixel.
Steps to Generate Conversion API Key
Step 1: Sign in your Account
Log in to Pinterest Business Manager
Step 2: Access Conversions API
In your Pinterest Business Manager dashboard, click the Menu icon (three horizontal lines) in the top-left corner of your browser window
Under Manage business → select Conversions
Under Conversion API → click Set up API
Step 3: Generate Conversion Access Token
Go to "Generate conversion access token" section
Locate and click the “Generate new token” button
Step 4: Copy and Save your Conversion API Key
The generated conversion access token is your Conversion API key
Copy the generated token and store it securely. You will need this token for integrations, such as connecting Pinterest to Upstack Data.
⚠️Important reminder: This API key can be used for multiple ad accounts under a user ID. Please store the access token in a local, secure place. Pinterest does not store personal tokens.
The generated token starts with pina_
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