title: "How to Create a New Purchase Goal in Google Ads Using the Google Ads Tag"
description: "Step-by-step instructions on setting up a new purchase conversion goal in Google Ads by using the Google Ads Tag."
category: "Google Ads"

How to Create a New Purchase Goal in Google Ads Using the Google Ads Tag

Below is a quick guide for setting up a purchase conversion goal (also known as a conversion action) in Google Ads using the Google Ads Tag on your website.

1. Sign in to Google Ads

Go to Google Ads and sign in with your Google account.

2. Access Conversions

In the top navigation bar, click Tools & Settings.

Under Measurement, select Conversions.

3. Add a New Conversion Action

Click + New conversion action.

Select Website when prompted.

4. Configure the Purchase Goal

Enter your Website domain and click Scan (optional).

Choose "Add a conversion action manually"

Choose Purchase as the Goal (or Conversion action).

Give your conversion a Name (e.g., "Purchase (Upstack Data)"). Ensure Enhanced Conversions is turned on and click "Done"


Click "Save and Continue"

Updated on: 12/27/2024