Quick Summary
Verify ncPurchase event in Facebook (Meta) Events Manager
Create custom conversion “NC Purchase” → optimize for Purchase
Share conversion with ad accounts
Customize reporting columns → add NC Purchase metrics
Create NC-ROAS formula: NC Purchase Value ÷ Amount Spent
What You'll Achieve
After this section, you will be able to see New Customer metrics such as New Customer ROAS (NC-ROAS), Cost per New Customer Purchase, etc. right in your Facebook (Meta) Ads Manager.
Setup Process Overview
Setting up New Customer Purchase tracking involves three main parts that must be completed in order:
Part 1: Verify the NC Purchase Event
Before creating any custom conversions, you must verify the NC Purchase event in Facebook (Meta) Events Manager.
Guide to complete this step:
Part 2: Create and Share the Custom Conversion
Once verified, create the NC Purchase custom conversion and share it with your ad accounts.
Guide to complete this step:
Part 3: Add Metrics to Ads Manager
Finally, configure your Ads Manager columns to display NC metrics and create the NC-ROAS calculation.
Guide to complete this step:
Done 🎉
📌 Initially, it will seem like no New Customer Purchase data is showing up in the Ads Manager because Meta does not support attributing custom conversions from the past.