Configuration Steps
Part 1: Set Domain Aliasing and Configure Health and Wellness Container
Set up and activate your Health and Wellness container
Make sure your container is fully created and activated before proceeding.
Whitelist and approve your domain in Facebook (Meta) Events Manager
Go to Events Manager in Facebook (Meta) Business Suite.
Add your domain and complete the approval process.
Domain approval is required before aliasing can be applied.
Apply domain aliasing (Health and Wellness scrubbing)
Once your domain has been approved, we will implement aliasing to properly track Health & Wellness events.
Enable custom event optimization
After aliasing, you can optimize for the following custom purchase event: UPSTACK_HW_6117d13b
Request domain aliasing activation for standard funnel events
After completing domain approval, email [email protected] to enable domain aliasing for your standard funnel events.
Part 2: Health and Wellness Custom Event Mappings
Below are the Health and Wellness Custom Event Mappings:
/**
* Health & Wellness Pixel Mappings
* PageView -> PageView
* ViewContent -> ViewContent
* ViewCategory -> view_category
* AddToCart -> UPSTACK_HW_de792bda
* InitiateCheckout -> UPSTACK_HW_d823e4ff
* Purchase -> UPSTACK_HW_6117d13b
* Lead -> UPSTACK_HW_289161cb
* Schedule -> UPSTACK_HW_5a3811fb
* Complete Registration -> UPSTACK_HW_895b83ff
* Contact -> UPSTACK_HW_4c62e638
* Invite Meeting Scheduled -> UPSTACK_HW_529b7e00
* AddPaymentInfo -> UPSTACK_HW_9984f5f9
* AddShippingInfo -> UPSTACK_HW_3c4012cc
* All Purchase -> UPSTACK_HW_f0e986fc
* NC Purchase -> UPSTACK_HW_fa2b3354
* RC Purchase -> UPSTACK_HW_5ec76558
*/
Part 3: Approving Facebook (Meta Custom Events)
Why Event Approval is Required
Custom events showing ⚠️red triangle warnings must be approved in Facebook (Meta) Events Manager, or they won’t be available for tracking or campaign optimization. This verification process ensures you acknowledge the custom event and confirm it's legitimate for your business.
Help guide to complete this step: