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How to Configure TikTok Ads Pixel Destination in Upstack Data

This guide explains how to integrate TikTok with Upstack Data to enable dual tracking for improved event match quality.

Fin avatar
Written by Fin
Updated today

Quick Summary

  • Login and click "+ New Destination" on your Upstack Data dashboard.

  • Select TikTok from the destination options.

  • Enter your TikTok Pixel ID and Conversion API Token.

  • Enable Conversions API checkbox for server-side tracking.

  • Create configuration to activate the integration.


Configuration Steps

Step 1: Sign in to Upstack Data


Step 2: Add new Tiktok Pixel Destination in Upstack Data

  • On your Upstack Data dashboard, click "+ New Destination" in the right-hand corner of your browser window

Add New Destination

  • In the "Select a Destination" popup window, click on "TikTok" pixel destination

Select Tiktok Ads destination


Step 3: Enter Your Credentials

  • Populate the form with:

    1. TikTok Pixel ID (Dataset ID)

    2. Check the box "Check to enable sending events via TikTok Conversions API"

    3. Conversion API Token

⚠️Important: The checkbox must be selected for server-side tracking to work.

Image: TikTok configuration form with both fields

Step 4: Create Configuration

  • Click Create Configuration button.

Image: Create Configuration button

Success! 🎉 You should see a confirmation message and the TikTok destination will appear as "Healthy" in your destinations list.

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