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How to Deactivate the Facebook and Instagram Sales Channel Pixel

This guide explains how to disable the Facebook and Instagram sales channel pixel to prevent duplicate events and ensure accurate ad data.

Fin avatar
Written by Fin
Updated over a week ago

Quick Summary

  • Navigate to Facebook & InstagramSettings

  • Click "Change" next to Share data

  • Toggle off data sharing

  • Save changes to prevent duplicate events

⚠️Important: Most causes of duplicate events are because you have more than one Facebook integration active on your site. Please ensure to disable Facebook and Instagram Sales Channel Data Sharing and that no other Facebook pixel apps are installed.


Steps to Deactivate Facebook and Instagram Sales Channel Pixel

Step 1: Sign in to Shopify


Step 2: Navigate to Facebook & Instagram Settings

  • On the sidebar, click "Facebook & Instagram" → then click the "Settings" tab


Step 3: Access Share Data Settings

  • Go to Share Data and click "Change"


Step 4: Toggle Off Data Sharing

  • Toggle off "Share Data"


Step 5: Save Your Changes

  • Once "Share data" is toggled to "Off" → click "Save"

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