Quick Summary
Click "+ New Destination" and select Google Ads.
Find your conversion in Google Ads Goals → Conversions → Summary.
Get Conversion ID and Label from Tag Setup.
Enter the Conversion ID and Label and create configuration.
Configuration Steps
Step 1: Sign in to Upstack Data
Log in to your Upstack Data account
Step 2: Add new Google Ads Pixel Destination in Upstack Data
On your Upstack Data dashboard, click "+ New Destination" in the right-hand corner of your browser window
In the "Select a Destination" popup window, click on "Google Ads" pixel destination
Step 3: Find Your Conversion in Google Ads
In Google Ads:
Navigate to Goals → click Conversions → select Summary
Google Ads Conversions Summary Page
Find your Primary Conversion Event (usually labelled "Purchase - UpstackData") and click to open it
Example Primary Conversion Event
Note: Your conversion might be named differently. Look for the primary event linked to your purchase conversion.
Step 4: Access Conversion Details
Scroll down to Tag Setup section and click "Use Google Tag Manager"
Here's a help guide on:
How to get Google Ads Conversion ID and Label →
This reveals your Conversion ID and Conversion Label.
Step 5: Enter Conversion ID and Conversion Label in Upstack Data
In the first Upstack Data field:
Type "AW-" then paste your Conversion ID from Google Ads (Example format:
AW-123456789)In the second field, paste your Conversion Label from Google Ads
Step 6: Create Configuration
Click Create Configuration button to save the setup
Success! 🎉 You should see a confirmation message and the Google Ads destination will appear as "Healthy" in your destinations list.
