Quick Summary
Navigate to Goals → Summary.
Click "+ Create conversion action" and select Conversions on a Website.
Choose Purchase goal and set up manually.
Name it "Purchase (Upstack Data)" with Click-through conversion window 30days and Enhanced Conversions enabled.
Save to receive Conversion ID and Label.
Step-by-Step Instructions
Step 1: Sign in to Google Ads
Go to Google Ads and log in your account
Step 2: Access Conversions
Click Goals → Conversions → Summary
Step 3: Add a New Conversion Action
Click "+ Create conversion action" button
Select "Conversions on a website" by ticking the check box on the right side of the panel
Then click Save and continue
Step 4: Configure the Purchase Goal
Select "Purchase" as the Goal/Conversion action
The "Choose an event to measure Purchase" panel will appear
Under "Create a new conversion action", select "Set up manually using a code"
Click "Conversion settings" to expand the section
Name your conversion as "Purchase (Upstack Data)"
Click-through conversion window: 30 days
Example - select Set up manually using a code and Purchase as the Goal/Conversion action
Example - Conversion name: Purchase - UpstackData and Click-through conversion window: 30days
Step 5: Enable Enhanced Conversions
Ensure Enhanced Conversions is turned on checking "Use enhanced conversion for conversion action"
Then click Done to save the changes and close the panel
Note: Enhanced Conversions improves match rates by using first-party customer data securely.
Step 6: Save Configuration
Click Save and Continue to complete the setup
If your Google Ads interface differs, see this help guide:
How to Create a New Purchase Goal in Google Ads Using the Google Ads Tag (for different interface) →
What You'll Receive
After saving:
Conversion ID (format: AW-XXXXXXXXX)
Conversion Label (alphanumeric string)
Use these in your Upstack Data configuration.