Quick Summary
Navigate to Tools & Settings → Measurement → Conversions.
Click "+ Create conversion action" and select Website.
Choose Purchase goal and set up manually.
Name it "Purchase (Upstack Data)" with Enhanced Conversions enabled.
Save to receive Conversion ID and Label.
Setup Instructions
Step 1: Sign in to Google Ads
Go to Google Ads and sign in with your Google account.
Step 2: Access Conversions
In the top navigation bar, click Tools & Settings
Under Measurement, select Conversions
Step 3: Add a New Conversion Action
Click "+ Create conversion action"
Select Website when prompted
Step 4: Configure the Purchase Goal
Enter your Website domain and click Scan (optional)
Choose "Add a conversion action manually"
Select Purchase as the Goal and action optimization
Name your conversion as "Purchase - Upstack Data"
Step 5: Enable Enhanced Conversions
Ensure Enhanced Conversions is turned on
Then click Done
Note: Enhanced Conversions improves match rates by using first-party customer data securely.
Step 6: Save Configuration
Click Save and Continue to complete the setup
If your Google Ads interface differs, see this help guide:
How to Create a New Upstack Data Purchase Goal in Google Ads →
What You'll Receive
After saving:
Conversion ID (format: AW-XXXXXXXXX)
Conversion Label (alphanumeric string)
Use these in your Upstack Data configuration