Quick Summary
Wait 4 to 7 days after creating the goal.
Go to Goals → Summary → Edit goals.
Open Conversion action optimization.
Set "Purchase - UpstackData" as Primary.
Set other purchase goals to Secondary and save.
Importance of this Step
When creating a new Purchase Goal in Google Ads (Purchase - Upstack Data), we initially set it as secondary for observation only. This allows Google to collect baseline data without disrupting current optimization. After 4-7 days, switching to Primary ensures the goal is active with sufficient data for optimization.
Steps to Switch Your Purchase Goal
Step 1: Verify Access Level
Ensure you have Admin or Manager access to the Google Ads account
Step 2: Sign In to Google Ads
Navigate to Google Ads and log in your account
Step 3: Navigate to Goals
In the left-hand menu, go to Goals → Summary
Step 4: Find Purchase Conversions
On the Goals Summary page, scroll down to find the Purchase conversion list
Step 5: Edit Goal Settings
Click Edit goals to open the Goal settings panel
Step 6: Open Conversion Optimization
Locate and click "Conversion action optimization" to expand the section
Step 7: Set UpstackData as Primary
Set "Purchase - UpstackData" as Primary
Step 8: Set Others to Secondary
Set all other Purchase goals to Secondary
⚠️Important: Ensure only ONE Primary conversion goal is active at a time
Example: Purchase - UsptackData is Primary and other Purchase conversions are Secondary
Step 9: Save Changes
Click Save to apply the new settings
