Quick Summary
Navigate to Snapchat Business Manager
Open your Business Details
Click Generate Token
Copy and save the generated API Token immediately
Paste the API Access Token into Upstack Data Snapchat Destination setup
What is a Snapchat Conversion API Access Token?
A Snapchat Conversion API Access Token is a secure credential generated in Snapchat Business Manager that authorizes platforms like Upstack Data to send conversion events directly to Snapchat’s Conversion API.
It enables server-side event tracking to reduce reliance on browser pixels, improves attribution by capturing conversions lost to ad blockers, privacy restrictions, or cookies, and boosts ad performance by providing Snapchat with more complete and reliable conversion data.
Steps to Generate Your Conversions API Key
Step 1: Sign in to Snapchat Business Manager
Go to Snapchat Business Manager and log in your account.
Step 2: Navigate to Business Details
Go to and click "Business Details"
Step 3: Generate your Conversions API token
Click "Generate Token"
Copy the generated Conversion API Access Token
Paste it into Upstack Data Snapchat Destination Setup
⚠️Security Warning: Store your token on secure backend servers and do not share them. You will need it for Upstack Data app configuration. When generating new tokens, be sure to remove old ones as soo as you confirm they are no longer needed.
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