Question 1

Complete How-To Guide to Onboarding Facebook / Meta inside UpStackified

Accepted Answer

Follow These Three steps to get the most out of your Meta destination

1. Create and configure the Facebook / Meta destination integration in UpStackified. This will enable us to send data via browser pixel and CAPI to Meta. | * How to configure Facebook / Meta Pixel Destination?

**2. Disable your Facebook / Instagram Sales Channel "Customer Data Sharing" ** ||| ** You must disable all other Facebook Pixels / Integrations, or you will end up with duplicate conversions and events | * Steps to deactivate the Facebook and Instagram Sales Channel Pixel.

3. Setup New Customer Purchase Metrics (NC-ROAS, NC-CPA) in Meta Ads Manager | * Set up New Customer Purchase Metrics in Meta / Facebook

| What to Expect after setting up Meta Destination

Event Match Quality scores will start to improve in 2-3 days and normalize in 7-10 days.
We can typically expect a 1 - 2 point increase in scores on lower funnel events (Page View, View Content, Add to Cart)
The Purchase event match quality will remain unchanged - this is because at the time of purchase, all event match parameters like email, name, address are already being sent to Meta

Question 2

UTM parameters for Upstack Data Attribution tracking

Accepted Answer

UTM Setup

A Tracking Parameter is a snippet of code that you can add to the end of a URL to track the performance of campaigns and content. By using UpstackData's custom Tracking Parameters in your Ads Manager accounts and marketing content, each visitor will be informing our Pixel exactly which ad they just clicked on before arriving at your store.

Copy the following tracking parameters and add them to the Tracking settings of your active ads in Meta. These parameters should be placed in the URL Parameters field.

REQUIRED TRACKING PARAMETERS:

We recommend the following UTM parameters for best attribution in UpstackData attribution reports, we also support TW UTM parameters by default

Meta Ads

UTM Parameters for Upstack Data Pixel:

| ?utmsource={{sitesourcename}}&utmmedium=paid&utmcampaign={{campaign.name}}&utmterm={{adset.name}}&utmcontent={{ad.name}}&fbadid={{ad.id}}&campaignid={{campaign.id}}

Google Ads

UTM Parameters for Upstack Data Pixel:

| {lpurl}?utmsource=google&utmmedium=paid&utmcampaign={campaignid}&adid={creative}&utmadsetid={adgroupid}&utmterm={adgroupid}&utmcontent={creative}&campaignid={campaignid}&utmplacement={network}

Snapchat Ads

UTM Parameters for Upstack Data Pixel:

| ?utmsource=snapchat&utmmedium=paid&utmcampaign={{campaign.name}}&adid={{ad.id}}&utmadsetid={{adSet.id}}&utmterm={{adSet.name}}&utmcontent={{cre

Question 3

Set up New Customer Purchase Metrics in Meta / Facebook

Accepted Answer

This section describes how to set up the New Customer Purchase conversion in your Facebook Ads Manager.

After this section, you will be able to see New Customer metrics such as New Customer ROAS (NC-ROAS), Cost per New Customer Purchase, etc. right in your Facebook Ads Manager.

Open Meta Events Manager and look for the ncPurchase event and click Verify by either hovering over the event of clicked review custom events and verify

verify nc purchase verify NCPurchase event

b) Once Verified - Set up NC Purchase as a custom conversion

Go to your Meta Events Manager and click on Custom Conversions > Create custom conversion.

create customer conversion

Fill in NC Purchase in the Name field, and pick ncPurchase in the Event field.

pick NC Purchase event

||| If you do not see the ncPurchase event, go to the Facebook Events Manager overview and verify this ncP

Question 4

How to configure Facebook / Meta Pixel Destination?

Accepted Answer

1. Login to your Upstackified account.
2. On you UpStackified dashboard, click on “ +Add Destination “ in the right hand corner of your browser window.

Add Destination screenshot

3. In the “ Select a Destination ” popup window, click on “ Facebook “

Facebook Pixel Configuration

4. Populate the form with your Facebook Pixel ID / Dataset ID and Conversion API Token

|| How do I find my Facebook Pixel / Dataset ID? || How do I find / generate my Facebook Conversion API Key?

5. check the box “ Check to enable sending events via Facebook Conversions API
6. Click Create Configuration button

Question 5

How to Setup Google Ads destination with Upstack Data

Accepted Answer

1. On you UpStackified dashboard, click on “ +Add Destination “ in the right hand corner of your browser window.

add destination

2. In the “ Select a Destination ” popup window, click on “ Google Ads“
3. In Google Ads go to Goals -> Conversions -> Summary -> Find your Primary Conversion Event (Purchase) and click into it || Your Conversion Goal might be named differently - find the Primary Event linked to your conversion
4. Scroll down to Tag Setup -> Click Use Google Tag Manager
5. In the first box type type "AW-" then paste in the Conversion ID from Google Ads

Google Ads conversion Label / Id google Ads conversion configuration

6. In the second box paste in the Conversion Label from Google Ads
6. Click Create Configuration button

Question 6

Steps to deactivate the Facebook and Instagram Sales Channel Pixel.

Accepted Answer

Articles on: Onboarding / Installation

Instructions for resolving duplicate Facebook Events.

Note: Most causes of duplicate events are because you have more than one Facebook integration active on your site. Please ensure to disable Facebook Sales Channel Data Sharing and that no other Facebook pixel apps are installed.

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