Quick Summary
Create and configure TikTok destination with browser pixel and CAPI.
Disable TikTok Sales Channel data sharing to prevent duplicates.
Monitor Event Match Quality improvements over 7-10 days.
Expect 1 to 2 point-increase on upper funnel events.
Ignore "Update Recommended" warnings as they're normal.
Step 1: Create and Configure TikTok Pixel Destination in Upstack Data
Purpose: Enable Upstack Data to send data via browser pixel and CAPI to TikTok for improved tracking accuracy.
Help guide to complete this step:
Step 2: Disable TikTok Sales Channel Data Sharing
⚠️Important: You must disable all other TikTok Pixels/Integrations to prevent duplicate conversions and events.
Help guide to complete this step:
What to Expect After Setup
Event Match Quality Timeline
Days 1-3: Initial Improvement
Event Match Quality scores begin improving
Data starts flowing through both pixel and CAPI
Days 7-10: Normalization
Scores stabilize at improved levels
Full benefit of dual tracking realized
Expected Score Improvements
Upper/Mid-Funnel Events (1-2 point increase typical):
Page View - Better user matching
View Content - Improved product tracking
Add to Cart - Enhanced cart data
Purchase Event:
No change expected - Already optimized since all customer data (email, name, address) is sent at purchase
Normal Warnings
"Update Recommended" Notifications
You may see warnings in Events Manager showing "Update Recommended" next to events.
This is NORMAL and NO ACTION is needed. These appear because:
TikTok detects configuration changes
System recognizes new data sources
Integration method has changed