Overview
The Upstack Pixel is a JavaScript library that enables you to track user behavior, capture events, and identify users on your website.Works everywhere — The Upstack Pixel runs on Shopify stores, headless storefronts, custom websites, and any platform where you can add JavaScript.
Quick Start
Install the pixel on any website
JavaScript SDK
Full SDK reference
Standard Events
E-commerce event reference
Event Properties
All available properties
Feature Availability by Platform
Not all features work the same across platforms. Here’s what’s automatic vs manual:Shopify merchants: The theme app extension handles most tracking automatically. You only need the JavaScript SDK for custom events or advanced use cases.Custom implementations: Use the JavaScript SDK Reference and Standard Events to implement tracking manually.