Overview
The Upstack Pixel is a JavaScript library that enables you to track user behavior, capture events, and identify users on your website.Works everywhere — The Upstack Pixel runs on Shopify stores, headless storefronts, custom websites, and any platform where you can add JavaScript.
Quick Start
Install the pixel in 5 minutes
JavaScript SDK
Full SDK reference
Standard Events
E-commerce event reference
Event Properties
All available properties
Feature Availability by Platform
Not all features work the same across platforms. Here’s what’s automatic vs manual:Shopify merchants: The theme app extension handles most tracking automatically. You only need the JavaScript SDK for custom events or advanced use cases.Custom implementations: Use the JavaScript SDK Reference and Standard Events to implement tracking manually.