Metrics Reference

Upstack tracks 801 metrics across your entire marketing and e-commerce stack—from Shopify orders to ad platform performance to website engagement. Use this reference to understand what each metric measures, how it’s calculated, and how to use it for analysis.

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Browse by Category

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Category Overview

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Advertising Platform Breakdown

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Getting Started

New to Upstack metrics? Here’s where to start based on what you’re trying to do:

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How Metrics Work

Upstack calculates metrics from three primary data sources:

1. Shopify — Order data, revenue, customer information, and profitability.
2. Ad Platforms — Spend, impressions, clicks, and conversions from Meta, Google, TikTok.
3. Upstack Pixel — First-party tracking for page views, sessions, add-to-carts, and conversions with identity resolution.

Metrics are aggregated by your selected date range and can be filtered by traffic source, device, campaign, or UTM parameters.

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All metrics

Every metric in the reference, grouped the way the sidebar groups them. Measures and Dimensions Reference

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Funnel

Awareness: Cost per Page View · Cost per Session: Ad Spend per Site Visit · Cost per View Category · Cost per View Item List · New Visitors · New Visitors Percentage · Page Views · Page Views Value · Sessions · Unique Sessions · Unique Visitors · View Category · View Category Value · View Contents Rate · View Item List · View Item List Value · Visitors Conversions: Account Created · Account Created Cost · Account Created Value · Add Payment Info · Add Payment Info Value · Add Shipping Info · Add Shipping Info Value · All Purchase Value · All Purchases · Average Conversion Value (ACV) · Avg. Sessions per Visitor · Book Call · Book Call Value · Cart to Purchase Rate: How to Calculate It in Upstack · Checkout Rate: How to Calculate It in Upstack · Initiate Checkout to Purchase Rate · Complete Registration · Complete Registration Value · Contact · Contact Value · Content Downloaded · Content Downloaded Cost · Content Downloaded Value · Conversions · Conversion Value · Cost per Add Payment Info · Cost per Add Shipping Info · Cost per All Purchase · Cost per Book Call · Cost per Complete Registration · Cost per Contact · Cost per Demo Requested · Cost per Fulfillment · Cost per High AOV Purchase · Cost per Lapsed Purchase · Cost per Lead · Cost per Low AOV Purchase · Cost per New Customer Purchase · Cost per Order Shipped · Cost per Purchase · Cost per Refund · Cost per Returning Customer Purchase · Cost per Schedule · Cost per Select Shipping Method · Cost per Sign Up · Cost per Signup Completed · Cost per Signup Started · Cost per Submit Application · Cost per Subscribe · Cost per Trial Activated: Ad Spend per Activation · Cost per Trial Started · Cost per Upsell Purchase · Cost per Webinar Registered · Demo Requested · Demo Requested Cost · Demo Requested Value · Events Value · Fulfillment · Fulfillment Value · High AOV Purchase Value · High AOV Purchases · Initiate Checkout to Purchase Rate · Lapsed Purchase Value · Lapsed Purchases · Leads · Lead Value · Low AOV Purchase Value · Low AOV Purchases · New Customer Purchase Value · New Customer Purchases · Order Shipped · Order Shipped Value · P70 AOV Purchase Cost · P70 AOV Purchase Value · P70 AOV Purchases · P80 AOV Purchase Cost · P80 AOV Purchase Value · P80 AOV Purchases · P90 AOV Purchase Cost · P90 AOV Purchase Value · P90 AOV Purchases · Payment Failed · Payment Failed Cost · Payment Failed Value · Payment Succeeded · Payment Succeeded Cost · Payment Succeeded Value · Purchases · Purchases Value · Refunds · Refund Value · Returning Customer Purchase Value · Returning Customer Purchases · Revenue · Revenue per Session · Revenue per Visitor · Schedule · Schedule Value · Select Shipping Method · Select Shipping Method Value · Session Conversion Rate · Sign Up · Sign Up Value · Signup Completed · Signup Completed Cost · Signup Completed Value · Signup Started · Signup Started Cost · Signup Started Value · Submit Application · Submit Application Value · Subscribe · Subscribe Value · Subscription Churned · Subscription Churned Cost · Subscription Churned Value · Subscription Created · Subscription Created Cost · Subscription Created Value · Subscription Downgraded · Subscription Downgraded Cost · Subscription Downgraded Value · Subscription Initial Purchase Cost · Subscription Initial Purchase Value · Subscription Initial Purchases · Subscription Recurring Purchase Cost · Subscription Recurring Purchase Value · Subscription Recurring Purchases · Subscription Upgraded · Subscription Upgraded Cost · Subscription Upgraded Value · Trial Activated · Trial Activated Value · Trial Converted · Trial Converted Cost · Trial Converted Value · Trial Ending Soon · Trial Extended · Cost per Trial Extended · Trial Extended Value · Trial Started · Cost per Trial Started · Trial Started Value · Unique Converters · Upsell Purchase Value · Upsell Purchases · Webinar Registered · Webinar Registered Cost · Webinar Registered Value Engagement: Add Shipping Info · Add Shipping Info Value · Add to Cart Rate · Add to Carts · Add to Carts Value · Add to Wishlist · Add to Wishlist Value · ATC to IC Rate · Average Page Views per Session · Average Page Visits per Session · Average View Contents per Session · Contacts · Contact Value · Content Downloaded · Cost per Content Downloaded · Content Downloaded Value · Cost per Add Shipping Info · Cost per Add to Cart · Cost per Add to Wishlist · Cost per Contact · Cost per Content Downloaded · Cost per Initiate Checkout · Cost per Login · Cost per Remove from Cart · Cost per Search · Cost per Share · Cost per Sign Up · Cost per Signed Out · Cost per User Removed · Cost per View Cart · Cost per View Content · Initiate Checkout Rate · Initiate Checkouts · Initiate Checkouts Value · Logins · Login Value · PV to VC Rate · Remove from Cart · Remove from Cart Value · Search · Search Value · Session View Product Rate · Share · Sign Up · Sign Up Value · Signed Out · Signed Out Value · Total Events · User Removed · User Removed Value · View Contents to Add to Cart Rate · View Cart · View Cart Value · View Content Rate · View Contents · View Contents Value Sessions: Avg. Active Time · Avg. Clicks · Avg. Copy Actions · Avg. Input Field Focus · Avg. Funnel Stage · Avg. Idle Time · Avg. Interactions · Avg. Keypresses · Avg. Max Scroll Depth: How Far Sessions Scroll · Avg. Page Score · Avg. Pages per Session · Avg. Pinch Zooms · Avg. Products Viewed per Session: How It’s Counted · Avg. Rapid Clicks · Avg. Scroll Ups per Session: What Counts as One · Avg. Session Duration · Avg. Swipes · Avg. Visit Count · Bounce Rate: How Upstack Defines a Bounced Session · Bounce Rate (No Interaction) · Intent Score: How Upstack Scores Purchase Intent · Peak Intent Score · Session Count · Session Score

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Advertising

Meta Ads: Meta Add To Carts · Meta Add to Carts · Meta Cost per Add to Cart · Meta App Installs · Meta App Installs · Meta Comments · Meta Comments · Meta Cost per Comment · Meta Completed Registrations · Meta Completed Registrations · Meta Engagements · Meta Cost per Engagement · Meta Engagements · Meta Initiate Checkouts · Meta Initiate Checkouts · Meta Leads · Meta Cost per Lead · Meta Leads · Meta Likes · Meta Likes · Meta CTR · Meta Clicks · Meta Cost per 15-Second View · Meta CPA · Meta CPC · Meta Cost per Inline Click · Meta Cost per Landing Page View · Meta Cost per Link Click · Meta CPM · Meta Cost per Outbound Click · Meta Cost per Registration · Meta CPP · Meta Cost per Thruplay · Meta Cost per Unique Click · Meta Cost per Video Play · Meta Cost per Video View · Meta Engagement Rate · Meta Frequency · Meta Impressions · Meta Inline Clicks · Meta Inline CTR · Meta Landing Page View Rate · Meta Landing Page Views · Meta Link CTR · Meta Link Clicks · Meta New Customer CPA · Meta New Customer Cost per Purchase · Meta NC Purchases · Meta New Customer ROAS · Meta Outbound Click-Through Rate · Meta Outbound Clicks · Meta Reach · Meta ROAS · Meta Spend · Meta Thruplay Views · Meta Unique CTR · Meta Unique Clicks · Meta Video Completions · Meta Video Plays · Meta Video Views · Meta 15-Second Video Views · Meta Video 25% Views · Meta Video 50% Views · Meta Video 75% Views · Meta Purchases · Meta Cost per Purchase · Meta Purchases · Meta Purchases Value · Meta Reactions · Meta Reactions on Ads: What Counts and How to Use It · Meta Saves · Meta Saves · Meta Cost per Save · Meta Schedule Events · Meta Cost per Schedule · Meta Schedule Events · Meta Search Events · Meta Cost per Search · Meta Search Events · Meta Shares · Meta Cost per Share · Meta Shares · Meta Start Trials · Meta Cost per Start Trial · Meta Start Trials · Meta Submit Application Events · Meta Cost per Submit Application · Meta Submit Application · Meta Subscribes · Meta Cost per Subscribe · Meta Subscribes · Meta View Contents · Meta View Contents Google Ads: Google Ads All Conversions · Google All Conversions vs Conversions in Upstack · Google All Conversions Value · Google Cost per All Conversions · Google All Conversions ROAS · Google Average All Conversion Value · Google Average Purchase Value · Google CTR · Google Clicks · Google CPA · Google CPC · Google CPM · Google CPV · Google Frequency · Google Impressions · Google ROAS · Google Spend · Google Video Views · Google Ads Purchases · Google Cost per Purchase · Google Purchases · Google Purchases Value · Google Ads View Through Conversions · Google Cost per View-Through Conversion · Google View-Through Conversions TikTok Ads: TikTok Add To Carts · TikTok Add to Carts · TikTok Cost per Add to Cart · TikTok Add to Carts Value · TikTok Add To Wishlists · TikTok Add to Wishlists · TikTok Cost per Add to Wishlist · TikTok Add to Wishlists Value · TikTok App Installs · TikTok App Installs · TikTok Cost per App Install (CPI) in Upstack · TikTok Comments · TikTok Comments · TikTok Engagements · TikTok Engagements · TikTok Cost per Engagement · TikTok Follows · TikTok Follows · TikTok Cost per Follow · TikTok Initiate Checkouts · TikTok Initiate Checkouts · TikTok Cost per Initiate Checkout · TikTok Initiate Checkouts Value · TikTok Leads · TikTok Leads · TikTok Cost per Lead · TikTok Leads Value · TikTok Likes · TikTok Likes · TikTok Profile Visits · TikTok Profile Visits · TikTok Cost per Profile Visit · TikTok Purchases · TikTok Purchases · TikTok Purchases Value · TikTok Schedules · TikTok Schedules · TikTok Cost per Schedule · TikTok Schedules Value · TikTok Searches · TikTok Searches · TikTok Cost per Search: Spend per On-Site Search · TikTok Searches Value: Value Sent with Search Events · TikTok Shares · TikTok Shares · TikTok Subscribes · TikTok Subscribes · TikTok Cost per Subscribe · TikTok Subscribes Value · TikTok CTR · TikTok Clicks · TikTok Complete Registrations · TikTok Cost per Registration · TikTok Complete Registrations Value · TikTok CPA · TikTok CPC · TikTok CPM · TikTok Engagement Rate · TikTok Impressions · TikTok Landing Page View Rate · TikTok Landing Page Views · TikTok Cost per Landing Page View · TikTok ROAS · TikTok Spend · TikTok Video 25% Completion Views · TikTok Video 50% Completion Views · TikTok Video 75% Completion Views · TikTok Video Completions · TikTok Video Plays · TikTok Video Views · TikTok 15-Second Video Views · TikTok Cost per 15-Second Video View · TikTok Cost per Video View · TikTok View Contents · TikTok View Contents · TikTok Cost per View Content · TikTok View Contents Value Blended: Blended Add To Carts · Blended Add to Carts · Blended Add to Carts Value · Blended Cost per Add to Cart · Blended Add To Wishlists · Blended Add to Wishlists · Blended Add to Wishlists Value · Blended Cost per Add to Wishlist · Blended All Conversions · Blended All Conversions · Blended All Conversions Value · Blended Cost per All Conversions · Blended App Installs · Blended App Installs · Blended App Installs Value · Blended Cost per App Install · Blended Application Submissions · Blended Application Submissions · Blended Application Submissions Value · Blended Cost per Application · Blended Appointments Scheduled · Blended Appointments Scheduled · Blended Appointments Value · Blended Cost per Appointment · Blended 100% Video Completion Rate · Blended 25% Video Completion Rate · Blended 50% Video Completion Rate · Blended 75% Video Completion Rate · Blended All Conversions ROAS · Blended CTR · Blended Clicks Across Meta, Google, and TikTok Ads · Blended Conversions ROAS · Blended Cost Per 15s View · Blended Cost per 30-Second Video View · Blended CPA · Blended CPC · Blended Cost Per Inline Link Click · Blended Cost Per Landing Page View · Blended CPC (Link) · Blended CPM · Blended Cost Per Outbound Click · Blended CPP · Blended Cost Per ThruPlay · Blended Cost Per Unique Click · Blended Cost per Video Play · Blended CPV · Blended Engagement Rate · Blended Frequency · Blended Impressions · Blended Inline CTR · Blended Inline Link Clicks · Blended Landing Page View Rate · Blended Landing Page Views · Blended Link CTR · Blended Link Clicks · Blended New Customer CPA · Blended New Customer Purchases · Blended New Customer Purchases Value · Blended New Customer ROAS · Blended Outbound CTR · Blended Outbound Clicks · Blended Reach · Blended ROAS · Blended Spend · Blended ThruPlay Views · Blended Unique CTR · Blended Unique Clicks · Blended Video Plays · Blended Video Views · Blended Video Views at 100% · Blended Video Views 15s · Blended Video Views at 25% · Blended Video Views at 30 Seconds · Blended Video Views at 50% · Blended Video Views at 75% · Blended Video Views at 95% · Blended Comments · Blended Comments · Blended Cost Per Comment · Blended Completed Registrations · Blended Completed Registrations from Meta and TikTok · Blended Completed Registrations Value Explained · Blended Cost per Completed Registration · Blended Conversions · Blended Conversions · Blended Conversions Value · Blended Cost per Conversion · Blended Engagements · Blended Cost Per Engagement · Blended Engagements · Blended Initiate Checkouts · Blended Cost per Initiate Checkout · Blended Initiate Checkouts from Meta and TikTok Ads · Blended Initiate Checkouts Value · Blended Leads · Blended Cost per Lead · Blended Leads · Blended Leads Value · Blended Likes · Blended Cost Per Like · Blended Likes · Blended Post Saves · Blended Cost Per Save · Blended Purchases · Blended Purchases · Blended Purchases Value · Blended Reactions · Blended Cost Per Reaction · Blended Reactions · Blended Saves · Blended Saves · Blended Searches · Blended Cost per Search · Blended Searches · Blended Searches Value from Meta and TikTok Ads · Blended Shares · Blended Cost Per Share · Blended Shares · Blended Start Trials · Blended Cost per Trial Start · Blended Subscription Metrics: Count, Value, and Cost · Blended Cost per Subscription · Blended Subscriptions · Blended Subscriptions Value · Blended Trial Starts · Blended Trial Starts · Blended Trial Starts Value · Blended View Contents · Blended Cost per View Content · Blended View Contents · Blended View Contents Value · Blended View Through Conversions · Blended Cost per View-Through Conversion · Blended View-Through Conversions

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Orders

Adjustments: Cancelled Amount · Cancelled Orders · Discount Amount · Discount Count · Discount Gross Rate · Discount Per Order: Average Discount Across All Orders · Discounted Orders % · New Customer Cancelled Amount: Lost First-Order Value · New Customer Cancelled Orders · New Customer Discount Gross Rate · New Customer Discount Order Rate · New Customer Discount Per Order: Cost of First-Order Offers · New Customer Discounted Orders % · New Customer Discounts · New Customer Refund Count: Refunded First Orders · New Customer Refund Per Order · New Customer Refund % · New Customer Refund + Discount · New Customer Refunds · New Customer Shipping · New Customer Shipping Per Order · New Customer Shipping % · New Customer Tax · New Customer Tax Per Order · New Customer Tax % · Refund Amount · Refund Amount (by Order Date) · Refund Amount (by Refund Date) · Refund Count: Number of Refunded Shopify Orders · Refund Gross Rate · Refund Net Rate · Refund Per Order · Refund % · Refund + Discount · Returning Customer Cancelled Amount · Returning Customer Cancelled Orders · Returning Customer Discount Gross Rate · Returning Customer Discount Order Rate · Returning Customer Discount Per Order · Returning Customer Discounted Orders % · Returning Customer Discount Amount · Returning Customer Refund Count · Returning Customer Refund per Order · Returning Customer Refund % · Returning Customer Refund + Discount · Returning Customer Refunds · Returning Customer Shipping Revenue: Repeat Order Fees · Returning Customer Shipping Per Order: Avg Repeat Fee · Returning Customer Shipping % · Returning Customer Tax · Returning Customer Tax Per Order · Returning Customer Tax % · Shipping Per Order · Shipping % · Shipping Revenue · Tax Collected: Sales Tax on Shopify Orders · Tax Per Order · Tax % Average Order Value: Gross AOV · Net AOV · New Customer Gross AOV: First-Order Cart Value · New Customer Net AOV · New Customer Total AOV · Returning Customer Gross AOV · Returning Customer Net AOV · Returning Customer Total AOV · Total AOV Cost of Goods Sold: COGS · COGS Gross Rate · COGS Net Rate · COGS Per Order · New Customer COGS · New Customer COGS Gross Rate · New Customer COGS Net Rate: First-Order Product Cost % · New Customer COGS Per Order · New Customer Other COGS · New Customer Total COGS: How to Calculate It in Upstack · Other COGS · Other Cost · Other Cost Per Order · Other Cost % · Returning Customer COGS · Returning Customer COGS Gross Rate · Returning Customer COGS Net Rate · Returning Customer COGS Per Order · Returning Customer Other COGS · Returning Customer Total COGS: How to Calculate It in Upstack · Total COGS · Variable Costs · Variable Costs Per Order · Variable Costs % Contribution Margin: Contribution Margin · Agency Fees: How Upstack Deducts Them From CM4 · CM1 (Gross Margin) · CM1 per Order: Gross Margin Dollars per Shopify Order · CM1 % · CM2 (After Fulfillment) · CM2 per Order · CM2 %: Contribution Margin Rate After Fulfillment · CM3 per Order: Contribution Margin After Ad Spend · CM4 (Operating Profit) · CM4 per Order · CM4 % · Contribution Margin % · Marketing Cost · Marketing Cost Per Order: How to Calculate It in Upstack · Marketing Cost %: How to Calculate It in Upstack · New Customer Agency Fees: Acquisition Agency Costs · New Customer CM1 · New Customer CM1 per Order: First-Order Gross Margin · New Customer CM1 %: First-Order Gross Margin Rate · New Customer CM2: First-Order Margin After Fulfillment · New Customer CM2 per Order · New Customer CM2 % · New Customer CM3 per Order: First-Order Profit After Ads · New Customer CM4: Operating Profit From First Orders · New Customer CM4 per Order: First-Order Operating Margin · New Customer CM4 %: First-Order Operating Margin Rate · New Customer Contribution Margin · New Customer Contribution Margin % · New Customer Marketing Cost · New Customer Opex: Operating Expenses on First Orders · New Customer Total Cost: How to Calculate It · New Customer Total Other Cost · Opex: Operating Expenses in Contribution Margin · Returning Customer Agency Fees · Returning Customer CM1: Gross Margin From Repeat Orders · Returning Customer CM1 per Order · Returning Customer CM1 %: Repeat Order Gross Margin Rate · Returning Customer CM2 · Returning Customer CM2 per Order: Repeat Buyer Margin · Returning Customer CM2 %: Repeat Order Margin Rate · Returning Customer CM3 per Order · Returning Customer CM4 · Returning Customer CM4 per Order · Returning Customer CM4 %: Repeat Order Operating Margin · Returning Customer Contribution Margin · Returning Customer Contribution Margin % · Returning Customer Marketing Cost: Retention Marketing · Returning Customer Opex · Returning Customer Total Cost: How to Calculate It · Returning Customer Total Other Cost · Total Cost: How to Calculate It in Upstack Order Counts: New Customer Units Per Order · New Customer Units Sold: Items in First Orders · Orders · Returning Customer Units Per Order · Returning Customer Units Sold · Subscription Initial Purchase Orders · Subscription Initial Purchase % · Units Per Order · Units Sold Customers: Average Orders Per Customer · New Customer Gross Rate · New Customer % · New Customers · Returning Customer Gross Rate · Returning Customer % · Returning Customers · Unique Customers Fulfillment Costs: Fulfillment Cost per Order: How to Calculate It in Upstack · Handling Cost · Handling Cost per Order · Handling Cost % · New Customer Fulfillment Cost: How to Calculate It in Upstack · New Customer Handling Cost · New Customer Other Fulfillment Cost · New Customer Shipping Cost · Other Fulfillment Cost · Returning Customer Fulfillment Cost: How to Calculate It in Upstack · Returning Customer Handling Cost · Returning Customer Other Fulfillment Cost · Returning Customer Shipping Cost · Shipping Cost · Shipping Cost per Order · Shipping Cost % · Total Fulfillment Cost Lifetime Value: CLV 365: One-Year Customer Value for a Cohort · Cohort AOV · Cohort CM1 · Cohort CM2 · Cohort Customers · Cohort Gross Revenue · Cohort Net Revenue · Cohort Retention % · LTV 180 · LTV 365 · LTV 90 Performance: CAC · CM1 MER · CM1 ROAS · CM2 MER · CM2 ROAS: Contribution Margin Return on Ad Spend · CM3 MER · CM3 ROAS · CM4 MER · CM4 ROAS · Cost Per Unit: How to Calculate It in Upstack · MER (Gross Sales) · RAAD (Gross) · RAAD % (Gross) · MER (Net Sales) · RAAD (Net) · RAAD % (Net) · New Customer CM1 MER · New Customer CM1 ROAS · New Customer CM2 MER · New Customer CM2 ROAS · New Customer CM3 MER · New Customer CM3 ROAS · New Customer CM4 MER · New Customer CM4 ROAS · New Customer Gross MER: Ad Spend vs First-Order Sales · New Customer Net MER: Ad Spend vs First-Order Net Sales · New Customer Revenue Ratio: How to Calculate It in Upstack · New Customer ROAS · New Customer MER · New Customer RAAD · New Customer RAAD % · Returning Customer CM1 MER · Returning Customer CM1 ROAS · Returning Customer CM2 MER · Returning Customer CM2 ROAS · Returning Customer CM3 MER · Returning Customer CM3 ROAS · Returning Customer CM4 MER · Returning Customer CM4 ROAS · Returning Customer Gross MER: Ad Spend vs Repeat Sales · Returning Customer MER (Net Sales) · Returning Customer ROAS · Returning Customer MER: Ad Spend vs Repeat Revenue · Returning Customer RAAD · Returning Customer RAAD % · ROAS · Subscription Initial Purchase CPA · Subscription Initial Purchase ROAS · MER (Marketing Efficiency Ratio): Formula and Examples · Revenue After Ad Spend (RAAD) · RAAD % (Total) Product Margin: Product Margin · New Customer Product Margin · New Customer Product Margin % · Product Margin Per Order · Product Margin % · Returning Customer Product Margin Revenue: Gross Revenue · Net Plus Shipping · Net Revenue · New Customer Gross Revenue · New Customer Net Revenue · New Customer Total Revenue · Returning Customer Gross Revenue: Repeat Product Sales · Returning Customer Net Revenue · Returning Customer Total Revenue · Subscription Initial Purchase Revenue · Subscription Revenue, Orders and Margin in Upstack · Subtotal · Total Revenue: Order Totals Including Shipping and Tax Transaction Costs: Gateway Cost: Payment Processing Fees per Order · Gateway Cost Per Order · Gateway Cost % · New Customer Gateway Cost · New Customer Other Transaction Cost · New Customer Total Transaction Cost: How to Calculate It in Upstack · Other Transaction Cost · Returning Customer Gateway Cost · Returning Customer Other Transaction Cost · Returning Customer Transaction Cost: How to Calculate It in Upstack · Total Transaction Cost · Transaction Cost per Order: How to Calculate It in Upstack · Transaction Cost %: How to Calculate It in Upstack

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Data Quality

Event Match Quality: ACR Percentage · Affected Event Count · Affected Events % · Browser Dedupe Coverage · Coverage Potential ACR · Diagnostics Count · EMQ Score · Event Coverage · Event Coverage Goal · Event Potential ACR · Expected EMQ Increase · Match Key Coverage · Match Key Issues · Match Key Potential ACR · Overall Browser Coverage: Meta Pixel and CAPI Dedupe · Server Dedupe Coverage

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Next Steps

• Funnel Metrics → — Start with attribution basics
• Advertising Metrics → — Dive into ad platform performance