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Likely cause: The Upstack Pixel is not installed on your storefront, or the Shopify app embed is disabled. Fix:
  1. In your Shopify admin, go to Online Store → Themes → Customize.
  2. Open App embeds (toggle icon in the left sidebar).
  3. Confirm the Upstack Data embed is toggled on and click Save.
  4. Open your store in a new incognito window and visit at least two pages.
  5. Return to Upstack → Live Event Stream. You should see PageView events within 60 seconds.
If the embed is on but events still don’t appear, verify your Pixel ID matches — see Dashboard shows a different store or stays at zero.
Still stuck? Contact support@upstackdata.com with your Pixel ID and a description of the issue. We typically respond within a few hours.

Install on Shopify

Install the Upstack Data tracking pixel on your Shopify store and start capturing events.

Enable theme extension

Verify the Upstack Data theme app extension is enabled in your Shopify theme editor.