quiz_question_answered Event

Fires when a visitor answers a question in a quiz or assessment. This is a recommended custom event for tracking quiz progress, identifying drop-off points, and analyzing answer patterns.

Custom Event — This event is not automatically tracked. Fire it manually using the JavaScript SDK after each question is answered.

JavaScript

window._upstack('track', 'quiz_question_answered', {
  quiz_id: 'skin-type-finder',
  question_id: 'q3_skin_concerns',
  question_number: 3,
  question_text: 'What are your primary skin concerns?',
  answer_id: 'acne',
  answer_text: 'Acne & Breakouts',
  total_questions: 8
});

Multiple-choice question with multiple answers:

window._upstack('track', 'quiz_question_answered', {
  quiz_id: 'gift-finder',
  question_id: 'q2_interests',
  question_number: 2,
  question_text: 'What are their interests?',
  answer_ids: ['tech', 'outdoors', 'cooking'],
  answer_texts: ['Technology', 'Outdoors & Adventure', 'Cooking & Food'],
  total_questions: 5
});

Properties

Property	Type	Required	Description
quiz_id	string	Yes	Unique identifier for the quiz
question_id	string	Yes	Unique identifier for the question
question_number	number	No	Position of the question (1-indexed)
question_text	string	No	The question text displayed to the user
answer_id	string	No	Identifier for single-choice answer
answer_ids	string[]	No	Identifiers for multiple-choice answers
answer_text	string	No	Display text for single-choice answer
answer_texts	string[]	No	Display texts for multiple-choice answers
total_questions	number	No	Total number of questions in the quiz
time_on_question	number	No	Seconds spent on this question

When to Fire

After each quiz question is submitted
When a user selects an answer (if auto-advancing)
When moving to the next question in a multi-step quiz

Destination Support

Destination	Support
Meta CAPI	Supported as `Custom` event type. Build audiences based on specific answer patterns.
TikTok Events API	Supported. Use for audience building.
Klaviyo	Fully supported. Track answer patterns for segmentation.
GA4	Supported. Use for funnel analysis and drop-off tracking.
Webhook	Fully supported. Raw payload forwarded.

Funnel analysis tip: Track question_number and total_questions to identify where users drop off. High drop-off on a specific question may indicate confusing wording or too many options.

quiz_completed — Fire when the quiz is finished
lead — If capturing contact info mid-quiz

quiz_completed SaaS Events

⌘I

SDK

PIXEL EVENTS

IDENTITY

AUTOMATIC TRACKING

quiz_question_answered Event

JavaScript

Properties

When to Fire

Destination Support

​JavaScript

​Properties

​When to Fire

​Destination Support

​Related Events

JavaScript

Properties

When to Fire

Destination Support

Related Events