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Audience metrics measure the reach and exposure of your Google ads—how many times your ads were shown and how efficiently you’re reaching your target audience. Use these to evaluate campaign scale and impression efficiency.
Data Source: Google Ads
Metrics: 3

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Metrics in This Group

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How These Metrics Relate

These metrics form a hierarchy of audience measurement:
  • Google Impressions counts total ad views across all users
  • Google CPM = Google Spend ÷ Google Impressions × 1,000 (cost to reach 1,000 people)
  • Google Frequency = Google Impressions ÷ Reach (how often each person sees your ad)

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Choosing the Right Metric

  • Brand awareness campaigns: Use Impressions and CPM to maximize reach within budget
  • Ad fatigue monitoring: Track Frequency to avoid overexposing your audience (typically keep below 3-5x)
  • Efficiency benchmarking: Compare CPM across campaigns to find cost-effective audience targeting