Data Source: Google Ads
Metrics: 3
Metrics: 3
Metrics in This Group
| Metric | Description | When to Use |
|---|---|---|
| Google Impressions | Number of times ads were shown | Measure campaign reach |
| Google CPM | Cost per thousand impressions | Evaluate reach efficiency |
| Google Frequency | Average views per person | Monitor ad fatigue risk |
How These Metrics Relate
These metrics form a hierarchy of audience measurement:- Google Impressions counts total ad views across all users
- Google CPM = Google Spend ÷ Google Impressions × 1,000 (cost to reach 1,000 people)
- Google Frequency = Google Impressions ÷ Reach (how often each person sees your ad)
Choosing the Right Metric
- Brand awareness campaigns: Use Impressions and CPM to maximize reach within budget
- Ad fatigue monitoring: Track Frequency to avoid overexposing your audience (typically keep below 3-5x)
- Efficiency benchmarking: Compare CPM across campaigns to find cost-effective audience targeting