Data Source: Google Ads
Metrics: 3
Metrics: 3
Metrics in This Group
| Metric | Description | When to Use |
|---|---|---|
| Google Clicks | Total clicks on ads | Measure traffic generation |
| Google CPC | Cost per click | Evaluate click efficiency |
| Google CTR | Click-through rate | Compare creative performance |
How These Metrics Relate
Click metrics connect impressions to traffic:- Google Clicks counts total user clicks on your ads
- Google CPC = Google Spend ÷ Google Clicks (cost efficiency per click)
- Google CTR = Google Clicks ÷ Google Impressions × 100 (engagement rate)
Choosing the Right Metric
- Traffic campaigns: Use Clicks to measure absolute volume of site visitors from ads
- Cost efficiency: Compare CPC across campaigns to find cost-effective traffic sources
- Creative testing: Use CTR to compare ad copy, images, and headlines—higher CTR signals stronger relevance
- Quality Score impact: Google uses CTR as a signal for ad relevance, affecting your ad position and costs