Skip to main content
Click metrics measure user engagement with your Google ads—from total clicks to click-through rates. Use these to evaluate ad relevance, creative performance, and traffic generation efficiency.
Data Source: Google Ads
Metrics: 3

​
Metrics in This Group

​
How These Metrics Relate

Click metrics connect impressions to traffic:
  • Google Clicks counts total user clicks on your ads
  • Google CPC = Google Spend ÷ Google Clicks (cost efficiency per click)
  • Google CTR = Google Clicks ÷ Google Impressions × 100 (engagement rate)

​
Choosing the Right Metric

  • Traffic campaigns: Use Clicks to measure absolute volume of site visitors from ads
  • Cost efficiency: Compare CPC across campaigns to find cost-effective traffic sources
  • Creative testing: Use CTR to compare ad copy, images, and headlines—higher CTR signals stronger relevance
  • Quality Score impact: Google uses CTR as a signal for ad relevance, affecting your ad position and costs