Data Source: Meta Marketing API
Metrics: 4
Metrics: 4
Metrics in This Group
| Metric | Description | When to Use |
|---|---|---|
| Meta Impressions | Number of times ads were shown | Measure total ad exposure and scale |
| Meta Reach | Unique people who saw your ads | Measure audience size and penetration |
| Meta Frequency | Average times each person saw your ads | Detect ad fatigue and optimize delivery |
| Meta CPM | Cost per 1,000 impressions | Evaluate delivery cost efficiency |
How These Metrics Relate
- Impressions counts every time your ad appears on screen
- Reach counts unique individuals, regardless of how many times they saw it
- Frequency = Impressions ÷ Reach — shows average views per person
- CPM = Spend ÷ Impressions × 1,000 — measures delivery cost efficiency
Choosing the Right Metric
- Awareness campaigns: Use Impressions and Reach to measure visibility
- Ad fatigue detection: Monitor Frequency—above 3-4 may indicate fatigue
- Cost efficiency: Compare CPM across campaigns to find efficient delivery
- Audience expansion: Track Reach growth to measure new audience acquisition