The total number of custom events tracked on your store via the Upstack pixel.
Custom Events = COUNT ( Custom Events )
| Metric | Definition |
|---|
| Custom Events | Each custom event fired via the Upstack pixel track method with your defined event name |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Count |
Example
Your outdoor gear store tracked 8,432 custom events last week for key user interactions:
| Event Name | Count | Share |
|---|
| size_guide_opened | 3,150 | 37% |
| video_played | 2,890 | 34% |
| wishlist_added | 1,560 | 19% |
| store_locator_clicked | 832 | 10% |
How It Works
Custom Events count each time your site fires a custom event via the Upstack pixel. You define the event name and properties when implementing the tracking call. Each event is counted individually regardless of the visitor or session.
When to Use
| Scenario | Action |
|---|
| Track feature engagement | Measure how often users interact with specific features |
| Monitor user milestones | Count key actions like video plays or guide downloads |
| Compare campaign variations | Track custom events tied to A/B test interactions |
| Build custom funnels | Combine custom events with standard events for deeper analysis |
| Metric | Relationship |
|---|
| Total Events | Includes custom events in overall event count |
| View Contents | Standard event for product page views |
| Add to Carts | Standard event for cart additions |
