Custom Events: Track Your Own Events

The total number of custom events tracked on your store via the Upstack pixel.

Formula

Custom Events = COUNT ( Custom Events )

Formula Components

Metric	Definition
Custom Events	Each custom event fired via the Upstack pixel `track` method with your defined event name

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your outdoor gear store tracked 8,432 custom events last week for key user interactions:

Event Name	Count	Share
size_guide_opened	3,150	37%
video_played	2,890	34%
wishlist_added	1,560	19%
store_locator_clicked	832	10%

How It Works

Custom Events count each time your site fires a custom event via the Upstack pixel. You define the event name and properties when implementing the tracking call. Each event is counted individually regardless of the visitor or session.

When to Use

Scenario	Action
Track feature engagement	Measure how often users interact with specific features
Monitor user milestones	Count key actions like video plays or guide downloads
Compare campaign variations	Track custom events tied to A/B test interactions
Build custom funnels	Combine custom events with standard events for deeper analysis

Metric	Relationship
Total Events	Includes custom events in overall event count
View Contents	Standard event for product page views
Add to Carts	Standard event for cart additions

See all Engagement metrics →

Total Events Avg VC per Session

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics