Content Properties

Content properties are used for search and content interaction events.

User-Input Properties

Property	Type	Description	Events
`searchTerm`	string	Search query entered by user	search

searchTerm

Search query entered by the user.

Example

window._upstack('track', 'search', {
  searchTerm: 'blue running shoes',
  items: [
    { id: 'SKU-001', name: 'Running Shoes', price: 99.00 },
    { id: 'SKU-002', name: 'Athletic Socks', price: 12.00 }
  ]
});

Auto-Derived Fields

The following fields are automatically computed from your items array during event forwarding. Do not pass them directly:

Field	Derived From	Description
`content_ids`	`items[].id`	Array of product IDs
`content_name`	`items[0].name`	Name of first product
`content_type`	Inferred	`"product"` or `"product_group"`
`num_items`	Sum of `items[].quantity`	Total item count

For product data, always use the items array. The platform extracts and formats the necessary fields for each advertising destination.

Items Array

Pass all product data here — content fields are derived automatically.

content_ids

Learn how product IDs are extracted from items.

shippingTier searchTerm

⌘I

SDK

PIXEL EVENTS

IDENTITY

AUTOMATIC TRACKING

User-Input Properties

searchTerm

Example

Auto-Derived Fields

Items Array

content_ids

​User-Input Properties

searchTerm

​Example

​Auto-Derived Fields

​Related Properties

Items Array

content_ids

User-Input Properties

Example

Auto-Derived Fields

Related Properties