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Automatically Generated — This event is created by Upstack backend services for Shopify customers. You do not need to fire this event manually.

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Overview

The all_purchase event is generated for every purchase, regardless of customer type. It provides a unified purchase event that includes customer segmentation metadata, making it ideal for destinations that need a single purchase event with segmentation data attached.

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How It Works

When a purchase occurs, Upstack generates an all_purchase event alongside the standard purchase event:
  1. Order received — Shopify sends a purchase webhook to Upstack
  2. Customer analysis — Upstack determines customer type (new, returning, lapsed, etc.)
  3. Event generation — An all_purchase event is created with segmentation metadata
  4. Forwarding — The event is sent to configured destinations
This event is useful when you want all purchases sent to a destination but still need to segment by customer type in your reporting.

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Properties

This event includes all properties from the original purchase event:

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Destination Mapping

This event is forwarded to destinations as:

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Use Cases

  • Unified reporting — Single event stream that includes all purchase types
  • Destination simplification — Send one purchase event type instead of managing multiple
  • Consistent attribution — Ensure all purchases contribute to campaign optimization equally
  • Baseline metrics — Track total purchases before segmenting by customer type

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Relationship to Other Events

The all_purchase event represents the union of:
  • nc_purchase — New customer purchases
  • rc_purchase — Returning customer purchases
Every purchase generates both an all_purchase event AND one of the customer-type-specific events (nc_purchase or rc_purchase).