Data Source: Google Ads
Metrics: 1
Metrics: 1
Metrics in This Group
| Metric | Description | When to Use |
|---|---|---|
| Google Spend | Total amount spent on Google ads | Track advertising investment |
How These Metrics Relate
Google Spend is the foundation for all efficiency calculations:- Google CPC = Google Spend ÷ Google Clicks
- Google CPA = Google Spend ÷ Google Purchases
- Google ROAS = Google Purchases Value ÷ Google Spend
- Google CPM = Google Spend ÷ Google Impressions × 1,000
Choosing the Right Metric
- Budget tracking: Use Google Spend to monitor daily, weekly, or monthly ad investment
- Efficiency analysis: Combine with conversion metrics to calculate ROAS and CPA
- Cross-channel comparison: Compare Google Spend against Meta Spend or TikTok Spend for budget allocation decisions