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Spend metrics track your Google Ads investment—how much you’re spending on campaigns and where your advertising budget is allocated. Use these to monitor costs and compare spending across campaigns.
Data Source: Google Ads
Metrics: 1

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Metrics in This Group

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How These Metrics Relate

Google Spend is the foundation for all efficiency calculations:
  • Google CPC = Google Spend ÷ Google Clicks
  • Google CPA = Google Spend ÷ Google Purchases
  • Google ROAS = Google Purchases Value ÷ Google Spend
  • Google CPM = Google Spend ÷ Google Impressions × 1,000

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Choosing the Right Metric

  • Budget tracking: Use Google Spend to monitor daily, weekly, or monthly ad investment
  • Efficiency analysis: Combine with conversion metrics to calculate ROAS and CPA
  • Cross-channel comparison: Compare Google Spend against Meta Spend or TikTok Spend for budget allocation decisions