Data Source: Google Ads
Metrics: 22
Subcategories: 5
Metrics: 22
Subcategories: 5
Metric Groups
Google Spend
Track your Google advertising investment and budget allocation.| Metric | Description |
|---|---|
| Google Spend | Total amount spent on Google ads |
Google Audience
Measure reach and impression efficiency across your campaigns.| Metric | Description |
|---|---|
| Google Impressions | Number of times ads were shown |
| Google CPM | Cost per thousand impressions |
| Google Frequency | Average views per person |
Google Clicks
Evaluate click engagement and traffic generation from your ads.| Metric | Description |
|---|---|
| Google Clicks | Total clicks on ads |
| Google CPC | Cost per click |
| Google CTR | Click-through rate |
Google Conversions
Track purchases, conversions, and video engagement attributed by Google.| Metric | Description |
|---|---|
| Google Purchases | Purchases attributed by Google |
| Google Purchases Value | Revenue from attributed purchases |
| Google Average Purchase Value | Average order value |
| Google All Conversions | All tracked conversion actions |
| Google All Conversions Value | Total value of all conversions |
| Google Average All Conversion Value | Average value per conversion |
| Google Video Views | Video ad views (30+ seconds) |
| Google View-Through Conversions | Conversions after ad view (no click) |
Google Efficiency
Measure return on ad spend and acquisition efficiency.| Metric | Description |
|---|---|
| Google ROAS | Return on ad spend |
| Google CPA | Cost per purchase acquisition |
| Google Cost per Purchase | Cost to acquire one purchase |
| Google All Conversions ROAS | ROAS across all conversion types |
| Google Cost per All Conversions | Cost per any conversion |
| Google CPV | Cost per video view |
| Google Cost per View-Through Conversion | Cost per view-through conversion |
Attribution Model
Google Ads uses its own attribution model to assign conversions to campaigns. Key differences from Upstack attribution:- Data-driven attribution: Google uses machine learning to assign conversion credit across touchpoints
- Click vs view-through: Google tracks both click-based and impression-based conversions
- Conversion windows: Default 30-day click, 1-day view attribution windows