Google Ads Metrics: Performance Tracking for Search, Display & YouTube

Google Ads metrics track performance across Search, Display, Shopping, and YouTube campaigns. These metrics are pulled directly from the Google Ads API and represent Google’s reported attribution.

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Metric Groups

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Google Spend

Track your Google advertising investment and budget allocation.

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Google Audience

Measure reach and impression efficiency across your campaigns.

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Google Clicks

Evaluate click engagement and traffic generation from your ads.

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Google Conversions

Track purchases, conversions, and video engagement attributed by Google.

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Google Efficiency

Measure return on ad spend and acquisition efficiency.

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Attribution Model

Google Ads uses its own attribution model to assign conversions to campaigns. Key differences from Upstack attribution:

• Data-driven attribution: Google uses machine learning to assign conversion credit across touchpoints
• Click vs view-through: Google tracks both click-based and impression-based conversions
• Conversion windows: Default 30-day click, 1-day view attribution windows

For cross-channel comparison, use Blended Metrics which normalize attribution across platforms.