TikTok Ads Metrics - Upstack Data

Data Source: TikTok Ads Manager API
Metrics: 77
Action Metric Groups: 16

How These Metrics Are Organized

TikTok Ads metrics are split into two groups:

Core metrics (24) — spend, audience, clicks, efficiency, and video metrics that live directly under this channel

Action metric groups (16) — per-action folders pairing a conversion or engagement event with its value and cost-per-action metrics

Action Metric Groups

Group	Metrics	Covers
Purchases	2	Purchase count and revenue value
Add to Carts	3	Add-to-cart events, value, and cost
Add to Wishlists	3	Wishlist additions, value, and cost
Initiate Checkouts	3	Checkout starts, value, and cost
Leads	3	Lead submissions, value, and cost
App Installs	2	Mobile app installs and cost
View Contents	3	Product page views, value, and cost
Schedules	3	Booking actions, value, and cost
Searches	3	On-site searches, value, and cost
Subscribes	3	Subscribe actions, value, and cost
Engagements	2	All social interactions and cost
Likes	1	Like reactions
Comments	1	Comment count
Shares	1	Share count
Follows	2	Follow actions and cost
Profile Visits	2	Profile visits and cost

Completed registration metrics (count, value, and cost) also exist as flat metrics directly under this channel.

TikTok-Specific Features

TikTok provides unique metrics for video-first advertising:

Video completion metrics: Track 25%, 50%, 75%, and 100% watch rates

6-second and 15-second view benchmarks: Industry-standard video engagement thresholds

Social engagement: Native metrics for likes, comments, shares, and follows

Profile visits: Track how ads drive traffic to your TikTok profile

​How These Metrics Are Organized