Skip to main content
Audience metrics measure how many times your TikTok ads are shown and the cost efficiency of reaching your audience.
Data Source: TikTok Ads
Metrics: 2

​
Metrics in This Group

​
How These Metrics Relate

  • TikTok Impressions counts every time your ad appears on screen
  • TikTok CPM = (TikTok Ad Spend ÷ TikTok Impressions) × 1,000
CPM depends on:

​
Choosing the Right Metric

  • Awareness campaigns: Use Impressions to measure total exposure
  • Budget efficiency: Use CPM to compare cost of reach across campaigns
  • Audience targeting: Lower CPM with maintained CTR indicates efficient targeting