Data Source: TikTok Ads
Metrics: 2
Metrics: 2
Metrics in This Group
| Metric | Description | When to Use |
|---|---|---|
| TikTok Impressions | Number of times ads were displayed | Measure ad exposure |
| TikTok CPM | Cost per 1,000 impressions | Evaluate reach efficiency |
How These Metrics Relate
- TikTok Impressions counts every time your ad appears on screen
- TikTok CPM = (TikTok Ad Spend ÷ TikTok Impressions) × 1,000
- TikTok Ad Spend — total cost
- TikTok Impressions — total ad views
Choosing the Right Metric
- Awareness campaigns: Use Impressions to measure total exposure
- Budget efficiency: Use CPM to compare cost of reach across campaigns
- Audience targeting: Lower CPM with maintained CTR indicates efficient targeting