Skip to main content
Spend metrics track how much you’re investing in TikTok advertising. Use these to monitor budget consumption and compare costs across campaigns.
Data Source: TikTok Ads
Metrics: 1

​
Metrics in This Group

​
How These Metrics Relate

TikTok Ad Spend is the foundation metric for all efficiency calculations:
  • TikTok ROAS = TikTok Purchases Value ÷ TikTok Ad Spend
  • TikTok CPA = TikTok Ad Spend ÷ TikTok Purchases
  • TikTok CPC = TikTok Ad Spend ÷ TikTok Clicks
  • TikTok CPM = TikTok Ad Spend ÷ TikTok Impressions × 1,000

​
Choosing the Right Metric

  • Budget tracking: Use TikTok Ad Spend to monitor how much TikTok has billed you
  • Efficiency analysis: Combine with TikTok Efficiency metrics (ROAS, CPA)
  • Cost comparison: Compare spend across campaigns to identify budget allocation