Metric Categories
| Category | Description | Key Metrics |
|---|---|---|
| TikTok Spend | Track your TikTok advertising investment | Ad Spend |
| TikTok Efficiency | Measure return on ad spend and cost efficiency | ROAS, CPA |
| TikTok Audience | Understand ad reach and impression costs | Impressions, CPM |
| TikTok Clicks | Analyze click performance and landing page engagement | Clicks, CPC, CTR, Landing Page Views |
| TikTok Video | Track video ad performance and completion rates | Video Views, Watch Time, Completion Rate |
| TikTok Conversions | Measure conversion actions and their costs | Purchases, Add to Carts, Leads, Registrations |
| TikTok Engagement | Track social engagement with your ads | Likes, Comments, Shares, Follows |
TikTok-Specific Features
TikTok provides unique metrics for video-first advertising:- Video completion metrics: Track 25%, 50%, 75%, and 100% watch rates
- 6-second and 15-second view benchmarks: Industry-standard video engagement thresholds
- Social engagement: Native metrics for likes, comments, shares, and follows
- Profile visits: Track how ads drive traffic to your TikTok profile