TikTok Ads Metrics - Upstack Data

TikTok Ads metrics help you understand how your TikTok advertising campaigns drive engagement, video views, and conversions.

Metric Categories

Category	Description	Key Metrics
TikTok Spend	Track your TikTok advertising investment	Ad Spend
TikTok Efficiency	Measure return on ad spend and cost efficiency	ROAS, CPA
TikTok Audience	Understand ad reach and impression costs	Impressions, CPM
TikTok Clicks	Analyze click performance and landing page engagement	Clicks, CPC, CTR, Landing Page Views
TikTok Video	Track video ad performance and completion rates	Video Views, Watch Time, Completion Rate
TikTok Conversions	Measure conversion actions and their costs	Purchases, Add to Carts, Leads, Registrations
TikTok Engagement	Track social engagement with your ads	Likes, Comments, Shares, Follows

TikTok provides unique metrics for video-first advertising:

Video completion metrics: Track 25%, 50%, 75%, and 100% watch rates
6-second and 15-second view benchmarks: Industry-standard video engagement thresholds
Social engagement: Native metrics for likes, comments, shares, and follows
Profile visits: Track how ads drive traffic to your TikTok profile

All TikTok Ads metrics are sourced from the TikTok Ads Manager API, synchronized daily with your Upstack dashboard.