New Customer CM1 per Order measures the average gross margin from first-time customer orders—the product-level profitability of acquisition.
New Customer CM1 per Order = New Customer CM1 ÷ New Customer Orders
| Metric | Definition |
|---|
| New Customer CM1 | Gross margin from first orders |
| New Customer Orders | Count of first-time orders |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify, Upstack Costs |
| Aggregation | Average |
Example
Your Shopify store has $30,000 New Customer CM1 from 500 first orders.
| Component | Value | Calculation |
|---|
| New Customer CM1 | $30,000 | First-order gross margin |
| New Customer Orders | 500 | First-time orders |
| New Customer CM1 per Order | $60 | $30,000 ÷ 500 |
How It Works
New Customer CM1 per Order shows the gross margin from each acquired customer’s first order. Compare to CPA to understand first-order profitability at the gross margin level.
When to Use
| Scenario | Action |
|---|
| CPA targeting | New Customer CM1 per Order sets margin ceiling |
| Product strategy | Promote high-margin products to new customers |
| Channel comparison | Compare first-order margins by source |
| Acquisition analysis | Understand first-order economics |
| Metric | Relationship |
|---|
| New Customer CM1 | Total first-order gross margin |
| CM1 per Order | Overall gross margin per order |
| New Customer CM2 per Order | After fulfillment |
| New Customer CPA | Acquisition cost |
