New Customer CM1 per Order: First-Order Gross Margin

New Customer CM1 per Order measures the average gross margin from first-time customer orders—the product-level profitability of acquisition.

Formula

New Customer CM1 per Order = New Customer CM1 ÷ New Customer Orders

Formula Components

Metric	Definition
New Customer CM1	Gross margin from first orders
New Customer Orders	Count of first-time orders

Metadata
Type	Currency
Data Source	Shopify, Upstack Costs
Aggregation	Average

Example

Your Shopify store has $30,000 New Customer CM1 from 500 first orders.

Component	Value	Calculation
New Customer CM1	$30,000	First-order gross margin
New Customer Orders	500	First-time orders
New Customer CM1 per Order	$60	$30,000 ÷ 500

How It Works

New Customer CM1 per Order shows the gross margin from each acquired customer’s first order. Compare to CPA to understand first-order profitability at the gross margin level.

When to Use

Scenario	Action
CPA targeting	New Customer CM1 per Order sets margin ceiling
Product strategy	Promote high-margin products to new customers
Channel comparison	Compare first-order margins by source
Acquisition analysis	Understand first-order economics

Metric	Relationship
New Customer CM1	Total first-order gross margin
CM1 per Order	Overall gross margin per order
New Customer CM2 per Order	After fulfillment
New Customer CPA	Acquisition cost

See all Contribution Margin metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics