CM1 per Order: Gross Margin per Order

CM1 per Order measures the average gross margin (revenue minus COGS) per order—the product-level profitability before fulfillment and marketing.

Formula

CM1 per Order = CM1 ÷ Orders

Formula Components

Metric	Definition
CM1	Total gross margin
Orders	Count of orders

Metadata
Type	Currency
Data Source	Shopify, Upstack Costs
Aggregation	Average

Example

Your Shopify store has $90,000 CM1 from 1,000 orders.

Component	Value	Calculation
CM1	$90,000	Gross margin
Orders	1,000	Order count
CM1 per Order	$90	$90,000 ÷ 1,000

How It Works

CM1 per Order shows gross margin contribution per transaction. This is AOV adjusted for product costs—more actionable than revenue-based AOV for profitability analysis.

When to Use

Scenario	Action
Product mix	Promote higher-margin products
Bundle strategy	Build bundles that improve CM1 per order
Discount analysis	Track margin impact of promotions
Cross-sell optimization	Add-ons should increase CM1 per order

Metric	Relationship
CM1	Total gross margin
CM2 per Order	After fulfillment
AOV	Revenue per order
CM1 %	Margin rate

See all Contribution Margin metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics